Question & Answer When purchasing direct mail for my business, am I investing in: A. Postcards B. Redemptions and customers The answer is B. If it’s your own money, you want the most sales, redemptions, and conversions possible. But if you’re just ordering postcards for your employer, it’s easy to focus on getting the most postcards for the budget instead. …
Remove the Aggressive Expiration Date
Car Wash Direct Mail Success Story: 40-Location Midwest Campaign A 40-location Midwest car wash chain ran a targeted AcclaimMailer™ direct mail campaign and achieved outstanding results by not using the typical 1-week or 1-month aggressive expiration date. Customers redeemed offers at their convenience, driving months’ worth of sustained engagement, repeat visits, and new membership sales, resulting in measurable revenue growth. ...
Make Your Restaurants’ Growth Sustainable
According to the National Restaurant Association’s “The 2023 State of the Restaurant Industry” report, 75% of restaurant operators believe they’re already in “the new normal.” Customers are dining more often, which means “the focus is on sustaining growth.” Key takeaways are the growth trend will continue, the industry overall is growing, costs are up across the board, competition is becoming …
Marketing Automation for Rapid Response in Home Services industries
SSI Cards AcclaimRapidResponse™ uses Automated Direct Responses Marketing to identify potential customers with homes and businesses affected by weather events. Simply put, when a storm hits, we get the addresses. With your home service offer on standby and addresses now primed and ready, it’s a quick turn to fire out the high ROI Acclaim Mailer. It’s the perfect piece, enduring …
Get More Customers Buying More And Coming Back
Rewards programs, plastic postcard mailers, and gift cards… what do they have in common? They build revenue. Whether it is hospitality direct mail, automotive postcard marketing, or restaurant gift cards, the goals of getting more customers buying more are consistent. The question shouldn’t only be, “How can I get more customers?” The questions should be, “How do I increase my …
Triple Your Response Rate with Personalized Direct Mail
Direct mail is hot. Millennials love it. A 2016 US Postal Service survey found that 87% of millennials enjoy receiving it and 44% look forward to checking their mailboxes every day. Why? Because electronic advertising is everywhere and it’s becoming more intrusive and annoying every day. And with millennials the largest users of electronic media, they’re getting tired of …
Why Wait? Start Your Own Recovery Program Now
You didn’t build your business by waiting on someone else to take the initiative, so why do it now? Times are tough, especially for small businesses, but even large companies are feeling the impact of industry-wide slowdowns. And while things won’t change overnight, the good news is that they will. Sure, some buying habits will change—they already have—but those are …
PLASTIC POSTCARDS WITH BREAK-OFF GIFT CARDS GETTING AMAZING ROI!
Why Direct Mail Advertisers Are Turning to Plastic Mailers Well-designed, demographic-targeted direct mail campaigns yield better ROI. So, why are advertisers shifting to plastic mailers? Initially, many mailers used costly items like specialty envelopes, die-cut postcards, and pop-ups to attract prospects. However, plastic postcards have now replaced these expensive options. Thanks to their unique design, exceptional print quality, and perceived …
Plastic Postcard Marketing to Millennials Mailbox
Millennials Spend: Forbes.com reports that Millennials will be spending $200 billion annually in 2017 and $10 trillion over their lifetimes as consumers, in the U.S. alone. They will have more spending power than any other age group. Attract their attention to spend on your products: The stereotype is that Millennials are digital natives, glued to their smartphones, and the only way for marketers …
Retailers are Switching to Direct Mail
Millennials Love It 75% say receiving personal mail makes them feel special (Source) 42% prefer direct mail over online ads, with 38% favoring both equally. 66% are more likely to remember to use a voucher if they have a physical copy. 23% made a purchase after receiving direct mail in the last 12 months. The Challenge of Direct Mail Success The success of a …
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