Retailers are switching to Direct Mail
Millennials Love It
36% of people under 30 look forward to checking the mail each day .At least 42% of millennials prefer direct mail over online ads, with 38% favoring both equally.
66% are more likely to remember to use a voucher if they have a physical copy to carry around.
23% bought or ordered something after receiving direct mail in the last 12 months.
The difficulty of success in Direct Mail
The success of any retailers direct mail program is dependent on the recipient actually viewing the mailing, that’s “1”. Then making a decision in about 2 seconds as to whether the mailing is worth reading, that’s “2”. If they decide something about the mailer is interesting to them then, and only then will they react to the offer. That’s “3”.
This is why some direct mail actually succeeds when others fail. The uniqueness of the mailers must be inviting. Paper postcards, letters to the “occupant” and unworthy offers usually don’t get past “1”. Bizarre offerings, “You just won a free trip to Bizzaro Land!” is a total waste of money, not unlike the poor designs and unworthy offerings.
Best Likelihood of Success
Our Plastic Postcard Mailers consistently delivers higher than normal results based on the factors listed above, plus we have the history to know if your mailing will succeed. Unquestionably our products outperform others because they are unique and seemingly have a value exceeding the other mail.
Personalization makes a huge difference. “Tom, special sale just for you. $100. Off any suit” Not to the occupant, personalize.
What is the “right” offer?
The offer is huge for the success. We have documented proof of Fortune 500 companies that realized over 100% redemption. Why? They over-offered. The offer MUST be the right one for your stores. The same applies to the under-offer. “We are having a Sale!” Big whoopee. Everyone is having a sale.
The right offer is to the recipients address with his name personalized and a SPECIAL offer because you haven’t been in to see us lately, or just moved into a new location, or its your BIRTHDAY.
The BEST chance of success in YOUR direct mail program.