SSI Cards Rapid Response uses Marketing Automation to identify residential areas hurt by weather events. Simply put, when a storm hits, we get the addresses. With your home service offer on standby and addresses now primed and ready, it’s a quick turn to fire out the high ROI Acclaim Mailer. It’s the perfect piece, enduring punishment, leaky mailboxes, a mob of bills, smudged fliers, and blemish-ridden postcards. Your brand and message will still be as stunning as when it came hot off the press. Most importantly, your offer *gets noticed and it gets read*. The high ROI AcclaimMailer is the most effective dollar-for-dollar marketing piece for home services, bar none.
Businesses in home services industries such as roofing, gutter repair, landscaping, pool maintenance, storm shelter, HVAC, plumbing, tree removal, garage door repair, and electricians benefit from targeting areas that have been hit by severe weather in several ways:
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1. Increased demand: Severe weather events such as storms, hurricanes, and tornadoes can cause significant damage to homes and businesses, which creates a higher demand for repair and maintenance services. By targeting these areas, businesses can capitalize on this increased demand and potentially generate more revenue.
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2. Reduced competition: Severe weather events can also cause damage to businesses in affected areas, which can lead to a reduction in competition. This can create opportunities for businesses in these industries to gain more market share and establish themselves as the go-to service provider in the area.
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3. Increased brand awareness: By providing high-quality services and building a strong reputation in areas that have been hit by severe weather, businesses can increase their brand awareness and potentially attract new customers outside of these areas.
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4. Improved customer loyalty: Providing services to customers during a time of need can help build customer loyalty and trust. By establishing themselves as reliable and trustworthy service providers during times of severe weather, businesses can create long-lasting relationships with their customers.
Overall, targeting areas that have been hit by severe weather can provide businesses in these industries with opportunities to increase revenue, gain market share, and build strong relationships with their customers.
There is no shortage of weather events that do residential damage. When it happens, home services business scramble to pick up new jobs, but who’s going to get that business?