PLASTIC POSTCARDS WITH BREAK-OFF GIFT CARDS GETTING AMAZING ROI!
There’s no question that well designed and demographic targeted direct mail campaigns will have better results when it comes to ROI. So why are direct mail advertisers turning to the plastic mailer?
Many mailers initially turned to very expensive items in hopes of hoping prospects will explore their offer. This included specialty envelopes, die cut postcards, pop up’s, etc. The plastic postcard has replaced many of these more costly products.
Due to the unique design, exceptional print quality and “seemingly expensive” cost, the plastic postcards are quickly becoming the choice for the discerning buyer.
Retailers that determined that offers must be worthy of the cost have seem results in the 20%-30% redemption! Costs are quite low and USPS has deemed the plastic postcard can be mailed for as low as .13 cents per card.
Direct Mail Trends
ROI is the gold standard for any advertising budget. But in most cases, there was no iron clad way to determine success.
The plastic postcard mailer is a different, a more technology based instrument with trackable results. When the break-off gift card is redeemed it can become a valuable resource by tracing the information stored on the piece. Data bases with names, addresses and demographic info can be achieved resulting in a better understanding of their customer base.
Plastic Postcards mailings are increasing across a wide industry cross section that includes restaurant marketing, retail clothing, auto repair, dental, hearing aids and others.
Resellers with value added resources are moving quickly to the plastic postcards with great results.
Reports from a multitude of trade papers acknowledge there is a growing trend with advertisers who are turning to the plastic gift card mailer. The reason for this increased interest is simple — they want to stand out from their competition and most importantly the Return On Investment proves outperforming any other direct mail or media.
For more information please contact:
Ron Goade, President
SSI Technologies, www.ssicards.com
405 359 6000