Direct mail is hot.
Millennials love it. A 2016 US Postal Service survey found that 87% of millennials enjoy receiving it and 44% look forward to checking their mailboxes every day.
Why? Because electronic advertising is everywhere and it’s becoming more intrusive and annoying every day. And with millennials the largest users of electronic media, they’re getting tired of it interrupting their online experiences, so they scroll past it or click the “close” button without giving a second thought.
To them, direct mail gives the opportunity to consider products and services on their own time, when their attention isn’t interrupted. It can even be a welcome break from constant barrage of online pitches.
That’s why 77% of millennials react to direct mail advertising.
It’s not just millennials, either.
Frost & Sullivan, a major business consulting firm, expects that customer experience will overtake price and product as the key brand differentiator this year. And as more consumers work and shop from home, that shift could be major.
Direct mail is the leader in direct marketing, too. Starting in 2016, response rates were the highest since the Data & Marketing Association (DMA) began tracking them in 2003. And that was well before the quarantines hit.
Personalization is powerful
Epsilon Research has found that 80% of consumers are more likely to do business with a company if it offers a personalized experience. 88% of U.S. marketers reported seeing measurable improvements due to personalization with more than half reporting a lift greater than 10%. That’s more than double the response rate of house lists and as much as five times higher than untargeted mailings!
Presentation makes a difference
Don’t get lost inside a supermarket flyer or takeout menu. Wow your prospects with a direct mail piece that stands out. Durable plastic cards stand up to rough handling and custom graphics and shapes make them hard to miss. Detachable cards and key tags make it more likely your audience will act, and added magnetic stripes, bar codes, or QR codes make redemption easy to track.
Hit ‘em where they ain’t
Baseball Hall of Famer Wee Willie Keeler’s advice on raising your batting average holds equally true in advertising.
Direct mail is becoming less common as advertisers flock to the internet, only to have most of their ads skipped or deleted in the deluge. While your competitors are wasting resources on miniscule return rates, your prospects’ real mailboxes are begging for attention. Now is a great time to bump up your direct mail advertising before your rivals realize their mistake.
Act now to lead the pack
Isn’t it time you personalize your prospects’ experience and drive up conversion rates with high-impact mailings?
Acclaim Mailers by SSI Cards are a perfect way to drive sales, generate leads, and build customer loyalty. They’re great for product launches, too, giving extra visibility and impact to your promotions.
Acclaim Mailers are ideal for customer retention, too. They can be customized with things like coupons and incentives, rewards programs, special announcements, service reminders and a host of other uses.
Combined with our data-driven personalization options, Acclaim Mailers are sure to make your business stand out and drive your direct marketing to new levels.
SSI Cards is your one-stop source for all your direct marketing needs with turnkey options for manufacturing, delivery, and graphics design including:
- Recipient-specific maps with directions
- Enhanced change of address updates from credit cards and utilities
- Apartment numbers appended to addresses
- QR codes- through Accutrace and Scanova
You can also get a no-obligation quote for your American-made, customer-tailored program while you’re there.
Make sure your next mailing stands out. Make it an Acclaim!