Rewards programs, plastic postcard mailers, and gift cards… what do they have in common? They build revenue. Whether it is hospitality direct mail, automotive postcard marketing, or restaurant gift cards, the goals of getting more customers buying more are consistent. The question shouldn’t only be, “How can I get more customers?” The questions should be, “How do I increase my …
Are Delivery Fees Cutting into Your Profits?
Third-party food delivery service apps offer restaurants an easy way to build sales and grow brand value, but the hefty fees and commissions charged (an average of 30-40% of every order ) can quickly eat away at your profits. Something can be said for the value of helping new customers find your restaurant for the first time, the marketing value …
Consolidation Brings Big Benefits to Direct Marketing
This isn’t uncommon in companies that assign responsibility for each of these functions to different departments, and it can result in a hodge-podge of different vendors, priorities, and budgets.
Plastic Postcard Marketing to Millennials Mailbox
Millennials Spend: Forbes.com reports that Millennials will be spending $200 billion annually in 2017 and $10 trillion over their lifetimes as consumers, in the U.S. alone. They will have more spending power than any other age group. Attract their attention to spend on your products: The stereotype is that Millennials are digital natives, glued to their smartphones, and the only way for marketers …
Retailers are Switching to Direct Mail
Millennials Love It 75% say receiving personal mail makes them feel special (Source) 42% prefer direct mail over online ads, with 38% favoring both equally. 66% are more likely to remember to use a voucher if they have a physical copy. 23% made a purchase after receiving direct mail in the last 12 months. The Challenge of Direct Mail Success The success of a …
Direct Mail or targeted Direct Mail?
Why are most business owners happy with their advertising investment when an onlooker can easily tell they receiving a very small return on their investment. Is it because they can’t really track the results? Or perhaps that is the way it has always been done. So many people record their TV programs just so they can skip the commercials. …
Up Close and Personal: Why Personalized Direct Mail is Best
So they can say it really does have their name on it As both a consumer and a business owner, you are in a very unique position to see first-hand how marketing can be received. That means you know that telemarketing and impersonal, cheap, flimsy ads won’t always catch the attention they were designed to, nor generate the interest your …