“Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.” -Steuart Henderson Britt Google search “The economy is doing well” to see recent articles from the Atlantic, NY Times, and CNBC about just how well the economy is doing. Based on conversations with the consumer-driven business owners …
Online and Offline
We mentioned an interesting stat last year about the marketing spend of tech giant Meta (Facebook). According to independent research consultancy Comvergence, of the $650 million USD spent on media in 2020, only $245 million was digital. $405 million, or 62%, a super majority, was spent on off line media. Now, we see this: “Amazon.com Inc. plans to open several …
We’re pleased that you’re pleased with your “Porsh” purchase
“I’d like to buy this Porsh.” “Right this way.” – heard around countless Porsche dealerships, daily. Pizza restaurants, men’s wear, auto parts, home improvement, car washes, and convenience stores may seem to have very little in common. For how SSI Cards works with these industries, they actually have a great deal in common. Their customers typically live or work near …
Customers Do the Walking, Key Tags Do the Talking
With a loyalty app or membership card, you might ask, what’s the point of a key tag? The answer is simple…They’re extremely cost-effective advertising. Take this scenario: Brand A’s app is on one friend’s phone and brand B’s key tag is on the other other’s key ring, 100 out of 100 times, you will notice the key tag before ever …
NVIO™ is ISO 17025 Certified ASTM D5511-18
Pioneer plastic card manufacturer, SSI Cards Marketing & Direct Mail has announced the launch of their all-new NVIO™ Cards. The innovative range has been developed from fully eco-friendly plastic materials and covers the complete spectrum of gift cards, postcard mailers, membership cards, and loyalty cards. With this new line of products, the Edmond, Oklahoma based company has successfully met ASTM …
Are Delivery Fees Cutting into Your Profits?
Third-party food delivery service apps offer restaurants an easy way to build sales and grow brand value, but the hefty fees and commissions charged (an average of 30-40% of every order ) can quickly eat away at your profits. Something can be said for the value of helping new customers find your restaurant for the first time, the marketing value …
Get More Customers Now!
If you use one vendor for gift cards, another for direct mail, and yet another for loyalty cards, then you could be wasting a lot of valuable time and resources. Juggling vendors, managing multiple orders, and a less than efficient inventory all add up. What if you could save time, money, and resources by combining these products into multi-product assortments …
PLASTIC POSTCARDS WITH BREAK-OFF GIFT CARDS GETTING AMAZING ROI!
Why Direct Mail Advertisers Are Turning to Plastic Mailers Well-designed, demographic-targeted direct mail campaigns yield better ROI. So, why are advertisers shifting to plastic mailers? Initially, many mailers used costly items like specialty envelopes, die-cut postcards, and pop-ups to attract prospects. However, plastic postcards have now replaced these expensive options. Thanks to their unique design, exceptional print quality, and perceived …
Plastic Postcard Marketing to Millennials Mailbox
Millennials Spend: Forbes.com reports that Millennials will be spending $200 billion annually in 2017 and $10 trillion over their lifetimes as consumers, in the U.S. alone. They will have more spending power than any other age group. Attract their attention to spend on your products: The stereotype is that Millennials are digital natives, glued to their smartphones, and the only way for marketers …
Membership Cards and Loyalty Program
Every year, 30,000-45,000 scout leaders, staff members and vendors make their way to the East Coast for a national jamboree. These leaders, vendors, and staff members come from all over North America. With so many people involved, it is imperative to know that each person is accounted for, in the proper place, and has permission to be on the premicise. …