We mentioned an interesting stat last year about the marketing spend of tech giant Meta (Facebook). According to independent research consultancy Comvergence, of the $650 million USD spent on media in 2020, only $245 million was digital. $405 million, or 62%, a super majority, was spent on off line media.
Now, we see this:
“Amazon.com Inc. plans to open several large physical retail locations in the U.S. that will operate akin to department stores, a step to help the tech company extend its reach in sales of clothing, household items, electronics and other areas, people familiar with the matter said.” (Source: www.wsj.com)
What’s going on here? Obviously, the digital world is not going away, whether blockchain, Internet of Things, or spyware disguised as a super convenient way to watch short videos. At SSI Cards, we rely on a great deal of digital technology and have so for decades. But, it is in the physical world that many of our customers build their own customers. A carefully timed lawn care postcard or roofing mailer can make a world of difference. For brick and mortar customers, it is Janet and Joe Public walking through an establishment’s doors, exposing them to upsells and impulse buys. These products are far beyond your average direct mail. A salon gift card, eco-friendly car wash plastic postcard mailer, and a pizzeria loyalty key tag each help generate revenue by encouraging visits. Our customers get more customers in the door, buying more, and coming back. It’s very simple. Just watch this short animation and you’ll see what we mean.
Beyond gift card manufacturing and encoding, we have a complete Print to USPS Mail Stream onsite mail house, all the equipment and know-how for membership cards and loyalty key tags, and the absolute best direct mail postcards and mailers. By best, we mean objectively…our AcclaimMailer™ generates the highest redemption rates in the industry. With these products being made under one roof, we are in a position to offer product combos at discounted rates. To build even more on our distinct advantages, our NVIO™ eco-friendly line of plastic gift card mailers, eco-friendly plastic postcards and even eco-friendly magnetic stripe cards are available with custom die-cuts.
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