AcclaimMailer™
Turn your direct mail outreach into a growth engine for your business
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AcclaimMailer™: Plastic Direct Mail Postcards That Drive Response
AcclaimMailer™ is a premium plastic direct mail postcard designed to get noticed, drive customer response, and generate measurable ROI.
Prefer paper? See AcclaimLite™ rigid paper postcards.
Made from paper with a polyester laminate (no PVC), AcclaimMailer™ combines a durable postcard format with detachable wallet-size break-off cards, offers, or key tags recipients can keep, carry, and redeem later. This plastic postcard can be customized with gift-card-style offers that give recipients a reason to keep the piece.
It can be personalized, custom-shaped, die-cut, and produced with multiple break-off offers, making it a powerful format for targeted direct mail, local marketing, customer acquisition, retention, loyalty, and reactivation campaigns.
Why Choose Plastic Postcards for Direct Mail?
Traditional paper postcards are easy to overlook. AcclaimMailer™ is designed to create a different mailbox experience. The durable plastic postcard format stands out in the mailbox and encourages recipients to keep and use the offer.
Recipients can:
- See a durable, oversized gift-card-style postcard
- Detach wallet-size offers they can keep
- Carry an offer with them instead of throwing it away
- Redeem offers in-store or online
- Receive messaging personalized to their location, customer status, or interests
AcclaimMailer™ grew from the break-off gift card and “Universal Card” formats SSI Cards developed for Blockbuster in the 1990s. Today, the format can be customized for businesses across retail, restaurants, automotive, car washes, memberships, and other B2C and D2C applications.
What Makes AcclaimMailer™ Plastic Postcards Different?
AcclaimMailer™ combines the visibility of a large direct mail postcard with the retention value of a wallet-size card. Key capabilities include:
- Durable plastic direct mail postcards
- Detachable wallet-size cards and key tags
- Custom shapes and die cuts
- Multiple break-off offers
- Full-color digital printing
- Variable data and variable graphics
- Personalized messaging
- Materials up to 30 mil thick
- NVIO™ biodegradable plastic postcard options for organizations seeking a lower-impact material choice
- QR codes, PURLs, barcodes, magnetic stripes, and scratch-offs
- Recipient Direction Maps and Apartment Append
- In-house manufacturing and quality control
AcclaimMailer™ Plastic Postcard Examples:
Custom race-car break-out card layout (car wash example).
Two break-out wallet-offer layout (grocer example).
Custom milkshake break-out card layout (restaurant example).
AcclaimMailer™ Direct Mail Campaign Results
Campaign results depend on the audience, offer, timing, creative, list quality, campaign execution, follow-up, and campaign objective. However, AcclaimMailer™ has produced documented results across many industries. Redemption rate is the percentage of mailed recipients who redeem a specific offer, such as a break-off coupon, key tag, or gift-card-style promotion.
- A regional grocer averaged a 25% redemption rate over five years, exceeding its 10% goal. Read the case study.
- A 40-location Midwest car wash chain generated 450% ROI from online response and in-person redemptions. Read the car wash case study.
- A restaurant and bar chain achieved 32.7% total redemption and 45% redemption on its next campaign. Read the customer story.
- A Texas Mexican restaurant chain achieved 18% redemption and more than 600% ROI. Read the customer story.
- A New Mexico pizza restaurant chain achieved 15% redemption. Read the customer story.
- A men’s clothing retailer averaged 8% to 12% redemption year after year. Read the customer story.
- A Louisiana restaurant achieved 11% redemption in its first week. Read the customer story.
- A restaurant and bar achieved 24% redemption during its first weekend. Read the customer story.
- A national sports-themed restaurant chain averaged more than 10% redemption. Read the customer story.
- A women’s retail clothing chain averaged more than 10% redemption. Read the customer story.
These are individual customer campaign results, not typical or guaranteed outcomes. They illustrate why the right direct mail format can matter just as much as the number of pieces mailed.
How Do You Measure Direct Mail Postcard Performance?
Response rate is the percentage of recipients who take a defined action, such as redeeming an offer, purchasing online, calling, booking an appointment, scanning a QR code, visiting a personalized URL, or submitting a form.
For a practical guide to planning and measuring repeat mailings, see How Many Times Should You Mail a Customer Before They Respond?
An AcclaimMailer™ campaign can be designed to generate:
- In-store visits
- Online purchases
- Membership sales
- Customer reactivation
- Repeat visits
- Loyalty enrollment
- Average-ticket growth
- Measurable revenue and ROI
For example, a 40-location car wash campaign using a custom race-car-shaped break-off offer generated 450% ROI while supporting both online membership sales and in-store activity.
When comparing direct mail formats, look beyond print cost and quantity. The better question is: What does each mailing generate?
Read why 7,500 AcclaimMailer™ postcards can outperform 10,000 paper postcards when the more durable, distinctive format produces stronger response.
How Can AcclaimMailer™ Direct Mail Postcards Be Personalized?
The effectiveness of direct mail depends heavily on who receives the offer and when it arrives. AcclaimMailer™ supports Variable Data Printing and Variable Image Printing, allowing campaigns to change messaging, offers, images, locations, and calls to action by recipient or audience segment.
AcclaimMailer™ can also be used in trigger mailings automatically sent after a specific customer action, milestone, or change in status. When connected to a CRM or customer database, these trigger mailings can be automated so the right offer is mailed automatically after each action, milestone, or status change.
For example, a restaurant could promote a nearby location, birthday offer, local event, menu item, or customer-specific promotion. A car wash could send a lapsed member a reactivation offer, a frequent customer an unlimited-membership promotion, and a new prospect an introductory wash offer.
AcclaimMailer™ Personalization and Tracking Options
- Recipient names and individualized messaging
- Location-specific offers and calls to action
- Different offers by purchase history or customer segment
- Variable images and location information
- QR codes and PURLs
- Unique barcodes and offer codes
- Customer-specific campaign tracking
Common Trigger Mailing Applications
- New-customer welcome offers
- Birthday promotions
- Membership renewals
- Lapsed-customer reactivation
- Service reminders
- Post-purchase follow-up
- Loyalty-program enrollment
- New-mover and local-prospect campaigns
This approach helps businesses put a relevant offer in front of the right customer at the right time while giving the recipient something physical they can keep. Learn more about using customer data, automation, and AI to improve direct mail relevance in this guide to AI-driven direct mail personalization.
Full-Service Direct Mail Printing and Mailing
SSI Cards handles the production and mailing logistics so your team can focus on the offer, audience, and customer experience.
Services include:
- Address verification
- CASS processing
- NCOA updates
- Postal presorting
- Personalization
- List processing
- Mail tracking
View our complete mailing services to learn how SSI Cards can support production, list processing, personalization, presorting, and postal delivery.
Compare Other Direct Mail Postcards and Mailer Formats
AcclaimLite™ Rigid Paper Postcards
Prefer a paper format? AcclaimLite™ offers a rigid paper alternative with wallet-friendly offers, custom die cuts, and multiple break-offs.
Paper Postcards, Standard and Oversized
SSI Cards also manufactures standard and oversized paper postcards with variable data, variable images, QR codes, PURLs, offer codes, custom die cuts, and full-service mailing.
Acclaim10™ Direct Mail Self-Mailer
Acclaim10™ provides a self-mailer format with multiple offers for campaigns that need several offers in one piece.
Birthday Direct Mail Services
Birthday Direct Mail Services help businesses use personalized birthday offers to build local customer relationships.
AcclaimFlex™ Pay-As-You-Go Direct Mail
AcclaimFlex™ provides a flexible pay-as-you-go direct mail program for businesses that want recurring mailings without a long-term contract.
AcclaimMailer™ Plastic Direct Mail Postcard FAQs
What is a plastic direct mail postcard?
A plastic direct mail postcard is a durable postcard made from polyester-laminated paper with no PVC. AcclaimMailer™ can be up to 30 mil thick and can include detachable wallet-size offers, cards, key tags, and custom break-offs.
What is a gift card mailer?
A gift card mailer is a direct mail format featuring a detachable card or offer designed to resemble or function like a gift card. AcclaimMailer™ can include promotional cards, loyalty cards, membership cards, key tags, and gift-card-style offers.
Can AcclaimMailer™ be personalized?
Yes. AcclaimMailer™ can be personalized with names, offers, images, barcodes, QR codes, PURLs, location information, and customer-specific messaging.
Can an AcclaimMailer™ have multiple break-off cards?
Yes. Multiple break-off cards, offers, key tags, and custom-shaped knockouts can be used to promote different locations, services, offers, or household-member usage.
How much does an AcclaimMailer™ cost?
Pricing depends on quantity, size, material, personalization, break-off configuration, mailing list, postage, and campaign features. SSI Cards can provide a custom quote based on your campaign requirements.
How does AcclaimMailer™ compare with paper postcards?
AcclaimMailer™ provides a more durable and retainable alternative to traditional paper postcards. The best format depends on the audience, offer, budget, and campaign objective. A higher-response format can make a premium direct mail piece more cost-effective overall.
Ready to Stand Out?
AcclaimMailer™ gives businesses a durable, personalized direct mail format designed to get noticed, get kept, and get redeemed.
Further Reading
Planning the creative for your next campaign? See The Anatomy of a High-Converting Direct Mail Piece for practical guidance on offers, design, and calls to action.
STANDARD ACCLAIM
SPECIFICATIONS
- 4.25" tall X 5.652" wide
- Up to 30 mil thickness
- Full color, front & back
- Perforated pop-out or break-off cards
- Variety of layouts available
STANDARD ACCLAIM
SPECIFICATIONS
- 4.25" tall X 5.652" wide
- Up to 30 mil thickness
- Full color, front & back
- Perforated pop-out or break-off cards
- Variety of layouts available
STANDARD ACCLAIM
SPECIFICATIONS
- 4.25" tall X 5.652" wide
- Up to 30 mil thickness
- Full color, front & back
- Perforated pop-out or break-off cards
- Variety of layouts available
The Standard Acclaim™ Plastic Postcard Mailer stands out immediately. With the thickness of a credit card and compact dimensions, it is designed to endure the rigors of postal processing, ensuring your message arrives in pristine condition.
Featuring custom die cuts, high-quality lithographic printing, variable barcodes, QR codes, maps, lists, tracking, recipient confirmation, and NCOA, the customization options are nearly endless. This results in an impressive redemption rate, often exceeding 16%, and averaging 4 to 6 times higher than paper postcards. The detachable cards further extend the life and reach of your offers.
Follow our design guidelines to build a production ready file.
| Popular Layouts | |||
|---|---|---|---|
 #2091R |
 #2094 |
 #2173 |
 #2188 |
 #2228 |
 #2245 |
 #2247 |
 #2241 |
MID-SIZE ACCLAIM
SPECIFICATIONS
- 3.75" tall by up to 8.5" wide depending on layout
- Up to 30 mil thickness
- Full color, front & back
- Perforated pop-out or break-off cards
- Variety of layouts available
MID-SIZE ACCLAIM
SPECIFICATIONS
- 3.75" tall by up to 8.5" wide depending on layout
- Up to 30 mil thickness
- Full color, front & back
- Perforated pop-out or break-off cards
- Variety of layouts available
MID-SIZE ACCLAIM
SPECIFICATIONS
- 3.75" tall by up to 8.5" wide depending on layout
- Up to 30 mil thickness
- Full color, front & back
- Perforated pop-out or break-off cards
- Variety of layouts available
The Mid-Size Acclaim™ Plastic Postcard Mailer is your secret weapon for making a memorable impact. With the thickness of a credit card and slightly larger than the Standard Acclaim, it’s engineered to withstand the rigors of postal processing, ensuring your message arrives in pristine condition.
Imagine the possibilities with custom die cuts, vibrant lithographic printing, variable barcodes, QR codes, maps, lists, tracking, recipient confirmation, and NCOA. The customization options are nearly endless! This powerhouse mailer boasts an impressive redemption rate, often exceeding 16%, and averages 4 to 6 times higher than traditional paper postcards. Plus, the detachable cards extend the life and reach of your offers, keeping your brand in the hands of your audience longer.
Follow our design guidelines to build a production ready file.
| Popular Layouts | |||
|---|---|---|---|
 #2149 |
 #2150 |
 #2211 |
 #2216 |
 #2220 |
 #2251 |
 #2262 |
 #2268 |
JUMBO ACCLAIM
SPECIFICATIONS
- 5.5" tall X 8.5" wide
- Up to 30 mil thickness
- Full color, front & back
- Perforated pop-out or break-off cards
- Variety of layouts available
JUMBO ACCLAIM
SPECIFICATIONS
- 5.5" tall X 8.5" wide
- Up to 30 mil thickness
- Full color, front & back
- Perforated pop-out or break-off cards
- Variety of layouts available
JUMBO ACCLAIM
SPECIFICATIONS
- 5.5" tall X 8.5" wide
- Up to 30 mil thickness
- Full color, front & back
- Perforated pop-out or break-off cards
- Variety of layouts available
The Jumbo Acclaim™ Plastic Postcard Mailer is designed to make a grand statement. With the thickness of a credit card and generous dimensions, it offers more room for your message and creative elements. This robust mailer is built to endure the rigors of postal processing, ensuring your message arrives in perfect condition.
Explore a world of customization with intricate die cuts, eye-catching lithographic printing, and a variety of personalization options like variable barcodes, QR codes, and detailed maps. Track your campaign's impact with advanced features such as recipient confirmation and NCOA. This standout mailer achieves remarkable redemption rates, often exceeding 16%, and typically performs 4 to 6 times better than traditional paper postcards. The detachable cards further extend the reach and lifespan of your offers, keeping your brand in the hands of your audience for an extended period.
Follow our design guidelines to build a production ready file.
| Popular Layouts | |||
|---|---|---|---|
 #2085 |
 #2099 |
 #2108 |
 #2121 |
 #2192 |
 #2196 |
 #2197 |
 #2269 |
JUMBO PLUS ACCLAIM
SPECIFICATIONS
- 5.5" tall X 11" wide
- Up to 30 mil thickness
- Full color, front & back
- Perforated pop-out or break-off cards
- Variety of layouts available
JUMBO PLUS ACCLAIM
SPECIFICATIONS
- 5.5" tall X 11" wide
- Up to 30 mil thickness
- Full color, front & back
- Perforated pop-out or break-off cards
- Variety of layouts available
JUMBO PLUS ACCLAIM
SPECIFICATIONS
- 5.5" tall X 11" wide
- Up to 30 mil thickness
- Full color, front & back
- Perforated pop-out or break-off cards
- Variety of layouts available
The Jumbo Plus Acclaim™ Plastic Postcard Mailer is the ultimate attention-grabber. As the largest postcard mailer we offer, it shares the height of the Jumbo but boasts an even wider design, providing an expansive canvas for your message and creative elements. With the thickness of a credit card, this oversized mailer is engineered to withstand the rigors of postal processing, ensuring your message arrives in pristine condition.
Unleash your creativity with a plethora of customization options, from intricate die cuts and stunning lithographic printing to variable barcodes, QR codes, and personalized maps. Track your campaign's success with advanced features like recipient confirmation and NCOA. This powerhouse mailer doesn't just get noticed—it drives results, often achieving redemption rates over 16% and performing 4 to 6 times better than traditional paper postcards. The detachable cards further amplify your reach, keeping your brand in the hands of your audience for an extended period.
Follow our design guidelines to build a production ready file.
| Popular Layouts | |||
|---|---|---|---|
 #2261 |
 #2295 |
 #2300 |
 #2310 |
CUSTOM SHAPE
SPECIFICATIONS
- Perforated/pop-out cards in custom shapes
- Up to 30 mil thickness
- Full color, front & back
- Variety of layouts & sizes available
CUSTOM SHAPE
SPECIFICATIONS
- Perforated/pop-out cards in custom shapes
- Up to 30 mil thickness
- Full color, front & back
- Variety of layouts & sizes available
CUSTOM SHAPE
SPECIFICATIONS
- Perforated/pop-out cards in custom shapes
- Up to 30 mil thickness
- Full color, front & back
- Variety of layouts & sizes available
The Custom Shape Acclaim™ Plastic Postcard Mailer is your canvas for creativity. With a variety of cards featuring break-off or pop-out elements in unique shapes, these mailers are designed to captivate and engage. Whether you choose from our existing shapes or collaborate with us to create a custom design that perfectly fits your needs, the possibilities are endless. Each postcard is crafted with the thickness of a credit card, ensuring durability through postal processing and delivering your message in pristine condition.
Stand out with custom die cuts, vibrant lithographic printing, variable barcodes, QR codes, maps, lists, tracking, recipient confirmation, and NCOA. This innovative mailer not only grabs attention but also drives results, often achieving redemption rates over 16% and performing 4 to 6 times better than traditional paper postcards. The detachable and pop-out cards further extend the reach and impact of your offers, keeping your brand in the hands of your audience longer.
Follow our design guidelines to build a production ready file.
| Popular Layouts | |||
|---|---|---|---|
 #2257 |
 #2291 |
 #2297 |
 #2312 |
Features
- Detachable* wallet-size cards and key tags
- Affordable custom shapes, sizes, and detachable cards**
- High-quality full-color digital print
- Gloss or writable matte laminate
- Up to 30 mil thickness
- Add-on options: NVIO™, USPS Informed Delivery, Acclaim Tracking™, magnetic stripe*, QR code, barcodes, scratch-off, Recipient Direction Maps, ACOA, Apartment Append (see complete list of mailing services)
*Quantity, size, and style depends on mailer layout
**Make your offer really stand out with a custom-shaped card. Choose an existing layout or we can design one for you!
Benefits
- Unique design stands out in a crowded mailbox
- Detachable card fits in any wallet or purse to increase redemptions over time
- Data-driven variable graphics & messaging allow for a 1 to 1 marketing promotion
- Durable plastic postcard, including NVIO™, withstands the wear and tear of postal equipment
- Detachable card can be used for redemption tracking with Acclaim Tracking™
Applications
- Coupons/Incentives/Gift Cards
- COOP (multi-vendor) mailers
- Memberships
- Rewards program
- Special Event announcement
- Service reminder
- School/Non-profit fundraiser
- Emergency notification card
- Insurance cards
- Warranty card
- Referral/Contact cards
- and much more!
We offer full-service mailing through our in-house mail house. Services include address verification (CASS) and NCOA processing to ensure accurate delivery, as well as postal presorting to help you save on postage costs. We handle the logistics so you can focus on your message.
Available in Biodegradable Plastic NVIO™
BENEFITS OF NVIO™ MADE CARDS
- Same durable finish and visual appeal our laminated cards are known for
- Available with a variety of recycled paper cores
- Begins to break down in a landfill once it comes into contact with heat,oxygen and microorganisms*
- NVIO™ is ISO 17025 Certified ASTM D5511-18
*Actual bio-degradation rates will vary in biologically active landfills depending on temperature, solid content and moisture levels of the landfill.
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It is important to note that return on investment is a complete ROI that includes the total cost of the Acclaim program AND the cost of Promotion/Redemption
Redemption was over 29%, a rate that far exceeded our goal of 10%.”
— Regional Grocer