Question & Answer When purchasing direct mail for my business, am I investing in: A. Postcards B. Redemptions and customers The answer is B. If it’s your own money, you want the most sales, redemptions, and conversions possible. But if you’re just ordering postcards for your employer, it’s easy to focus on getting the most postcards for the budget instead. …
Remove the Aggressive Expiration Date
Car Wash Direct Mail Success Story: 40-Location Midwest Campaign A 40-location Midwest car wash chain ran a targeted AcclaimMailer™ direct mail campaign and achieved outstanding results by not using the typical 1-week or 1-month aggressive expiration date. Customers redeemed offers at their convenience, driving months’ worth of sustained engagement, repeat visits, and new membership sales, resulting in measurable revenue growth. ...
Direct Mail Tactics for Independent Grocery Stores
Innovative Direct Mail Tactics for Independent Grocers to Attract More Shoppers Where digital advertising can sometimes lead the charge in the retail landscape, direct mail remains a compelling tool for independent grocers looking to increase revenue and store visits. Direct mail provides physical interaction with consumers that digital efforts can’t replicate, particularly when executed with inventive tactics. Envision receiving what …
Restaurant Success: A Direct Mail Strategies Guide
Restaurant Direct Mail Marketing: Maximizing ROI and Redemptions In the culinary arena of the restaurant industry, where competition is as fiery as a chef’s reaction to a burnt soufflé, standing out is not just a strategy; it’s survival. Here’s where direct mail for restaurants becomes your secret ingredient. But let’s be clear—we’re not talking about the generic, eye-roll-inducing “junk mail” …
Make Your Restaurants’ Growth Sustainable
According to the National Restaurant Association’s “The 2023 State of the Restaurant Industry” report, 75% of restaurant operators believe they’re already in “the new normal.” Customers are dining more often, which means “the focus is on sustaining growth.” Key takeaways are the growth trend will continue, the industry overall is growing, costs are up across the board, competition is becoming …
Marketing Automation for Rapid Response in Home Services industries
SSI Cards AcclaimRapidResponse™ uses Automated Direct Responses Marketing to identify potential customers with homes and businesses affected by weather events. Simply put, when a storm hits, we get the addresses. With your home service offer on standby and addresses now primed and ready, it’s a quick turn to fire out the high ROI Acclaim Mailer. It’s the perfect piece, enduring …
TOUGH TIMES, SSI CARDS CAN HELP
“Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.” -Steuart Henderson Britt Google search “The economy is doing well” to see recent articles from the Atlantic, NY Times, and CNBC about just how well the economy is doing. Based on conversations with the consumer-driven business owners …
Customers Do the Walking, Key Tags Do the Talking
With a loyalty app or membership card, you might ask, what’s the point of a key tag? The answer is simple…They’re extremely cost-effective advertising. Take this scenario: Brand A’s app is on one friend’s phone and brand B’s key tag is on the other other’s key ring, 100 out of 100 times, you will notice the key tag before ever …
NVIO™ is ISO 17025 Certified ASTM D5511-18
Pioneer plastic card manufacturer, SSI Cards Marketing & Direct Mail has announced the launch of their all-new NVIO™ Cards. The innovative range has been developed from fully eco-friendly plastic materials and covers the complete spectrum of gift cards, postcard mailers, membership cards, and loyalty cards. With this new line of products, the Edmond, Oklahoma based company has successfully met ASTM …
A Powerhouse Growth Machine for Your Business
With excitement over gift cards, especially this time of year going into the holiday season, as well as the NVIO™ eco-friendly postcards and eco-friendly gift cards, our latest products, it can be easy to let barcode key tags get lost in the mix. Don’t lose sight of these affordable marvels that are, at their core, free marketing for your business. …
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