With excitement over gift cards, especially this time of year going into the holiday season, as well as the NVIO™ eco-friendly
postcards and eco-friendly gift cards, our latest products, it can be easy to let barcode key tags get lost in the mix. Don’t lose sight of these affordable marvels that are, at their core, free marketing for your business.
Known as “walking billboards,” barcode key tags do what apps don’t…they are visible to others. Friends, family, coworkers, patrons at the checkout counter, the opportunities are endless for your business’ branded key tag to get noticed. Custom die cuts are easy, can be made in nearly any shape, and increase the odds even more for being noticed. Plastic loyalty cards (also available in custom die cuts) can play a part in loyalty programs, but there is simply no reason to exclude barcode key tags. They are simple, but very effective. Still, they are just one piece of powerful card program.
Like key tags, plastic gift cards have been essential tools for decades. Every CFO of a consumer-driven business loves them
wholeheartedly. The reason is simple, gift cards are very good for business. A recipient is motivated to redeem the gift card and when that customer doesn’t spend all the money on the card, the business indefinitely keeps “the float.” This wasn’t possible with gift certificates where the customer walks out with the change. For consumers, gift cards can also be a blessing. Not knowing what to buy can create anxiety at a time that should be filled with anything but anxiety. Gift cards work well, pure and simple. They boost your new customers and cash. So then, how can your business sell more gift cards all 12 months of the year?
For the Acclaim Mailer, the cornerstone of target marketing and every effective card program, selling more gift cards is a natural bonus. The concept is ridiculously simple… include gift card incentives with your Acclaim. The Acclaim may have multiple offers (as many as ten!), while the subscription Acclaim has two break-off pieces. For businesses that sell gift cards, one of the Acclaim offers ALWAYS should be for gift cards. “1 free appetizer with purchase of a $50 gift card” inspires the purchase of a gift card, a gift card that inevitably ends up in the hands of yet another customer. It’s a valuable bonus. When working with a loyalty program, we’ve shown the redemptions and ROI the Acclaim gets, even in a year like 2020. The ROI averages around 60%, year in and year out.
By the way, if you’re seeking an eco-friendly plastic postcard, the NVIO™ Acclaim is it. If you’re seeking an eco-friendly plastic gift card, there is the NVIO™ Gift Card, with and without its glistening trademark, a green mag stripe. That may be a little on the nose, but it looks great.
For decades, SSI Cards Marketing & Direct Mail has developed ways to make these products more effective. At their peak, they work together to become a powerhouse growth machine for your business. We have great discounts for subscription printing Acclaim Flex and Acclaim Weekly, and we also offer big savings on purchasing multiples of products. When ordering multiple products, we deliver on your schedule, and at a discount. Who knows, you may need to increase your next gift card order!
Why wouldn’t you want the best B2B targeted Marketing for your business?