Third-party food delivery service apps offer restaurants an easy way to build sales and grow brand value, but the hefty fees and commissions charged (an average of 30-40% of every order ) can quickly eat away at your profits. Something can be said for the value of helping new customers find your restaurant for the first time, the marketing value …
Consolidation Brings Big Benefits to Direct Marketing
This isn’t uncommon in companies that assign responsibility for each of these functions to different departments, and it can result in a hodge-podge of different vendors, priorities, and budgets.
Triple Your Response Rate with Personalized Direct Mail
Direct mail is hot. Millennials love it. A 2016 US Postal Service survey found that 87% of millennials enjoy receiving it and 44% look forward to checking their mailboxes every day. Why? Because electronic advertising is everywhere and it’s becoming more intrusive and annoying every day. And with millennials the largest users of electronic media, they’re getting tired of …
Why Wait? Start Your Own Recovery Program Now
You didn’t build your business by waiting on someone else to take the initiative, so why do it now? Times are tough, especially for small businesses, but even large companies are feeling the impact of industry-wide slowdowns. And while things won’t change overnight, the good news is that they will. Sure, some buying habits will change—they already have—but those are …
Direct Mail or targeted Direct Mail?
Why are most business owners happy with their advertising investment when an onlooker can easily tell they receiving a very small return on their investment. Is it because they can’t really track the results? Or perhaps that is the way it has always been done. So many people record their TV programs just so they can skip the commercials. …
Acclaim Plastic Postcard Direct Mailer for Retail
Why do our customers experience higher than normal Return On Investment with SSI’s Acclaim Plastic Postcard Mailer? The response rates are much better than other types of consumer targeting through a few simple processes, beginning with how data is applied. It is essential to customers’ campaigns to reach the right people at the right time, and with the right …
Up Close and Personal: Why Personalized Direct Mail is Best
So they can say it really does have their name on it As both a consumer and a business owner, you are in a very unique position to see first-hand how marketing can be received. That means you know that telemarketing and impersonal, cheap, flimsy ads won’t always catch the attention they were designed to, nor generate the interest your …
Direct Mail Response You (Should) Have Mail: 5 Key Ways to Maximize
Get your customers excited about their mailbox again Without effective marketing, you wouldn’t have a successful business. That’s a lot of pressure to put on a few decisions like what platforms to use or whether to invest in social media, but it’s truthful. Instead of spending a small fortune hiring marketing experts to analyze what’s best for your business, we’re …
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