“Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.” -Steuart Henderson Britt Google search “The economy is doing well” to see recent articles from the Atlantic, NY Times, and CNBC about just how well the economy is doing. Based on conversations with the consumer-driven business owners …
Customers Do the Walking, Key Tags Do the Talking
With a loyalty app or membership card, you might ask, what’s the point of a key tag? The answer is simple…They’re extremely cost-effective advertising. Take this scenario: Brand A’s app is on one friend’s phone and brand B’s key tag is on the other other’s key ring, 100 out of 100 times, you will notice the key tag before ever …
NVIO™ is ISO 17025 Certified ASTM D5511-18
Pioneer plastic card manufacturer, SSI Cards Marketing & Direct Mail has announced the launch of their all-new NVIO™ Cards. The innovative range has been developed from fully eco-friendly plastic materials and covers the complete spectrum of gift cards, postcard mailers, membership cards, and loyalty cards. With this new line of products, the Edmond, Oklahoma based company has successfully met ASTM …
A Powerhouse Growth Machine for Your Business
With excitement over gift cards, especially this time of year going into the holiday season, as well as the NVIO™ eco-friendly postcards and eco-friendly gift cards, our latest products, it can be easy to let barcode key tags get lost in the mix. Don’t lose sight of these affordable marvels that are, at their core, free marketing for your business. …
Plastic Postcard Marketing to Millennials Mailbox
Millennials Spend: Forbes.com reports that Millennials will be spending $200 billion annually in 2017 and $10 trillion over their lifetimes as consumers, in the U.S. alone. They will have more spending power than any other age group. Attract their attention to spend on your products: The stereotype is that Millennials are digital natives, glued to their smartphones, and the only way for marketers …
Retailers are Switching to Direct Mail
Millennials Love It 75% say receiving personal mail makes them feel special (Source) 42% prefer direct mail over online ads, with 38% favoring both equally. 66% are more likely to remember to use a voucher if they have a physical copy. 23% made a purchase after receiving direct mail in the last 12 months. The Challenge of Direct Mail Success The success of a …
Direct Mail or targeted Direct Mail?
Why are most business owners happy with their advertising investment when an onlooker can easily tell they receiving a very small return on their investment. Is it because they can’t really track the results? Or perhaps that is the way it has always been done. So many people record their TV programs just so they can skip the commercials. …
Up Close and Personal: Why Personalized Direct Mail is Best
So they can say it really does have their name on it As both a consumer and a business owner, you are in a very unique position to see first-hand how marketing can be received. That means you know that telemarketing and impersonal, cheap, flimsy ads won’t always catch the attention they were designed to, nor generate the interest your …