Are Delivery Fees Cutting into Your Profits?

Woman holding a mobile phone with a food delivery menu on it. She is ordering her meal from a menu including pizza, pasta, burgers etc.

Third-party food delivery service apps offer restaurants an easy way to build sales and grow brand value, but the hefty fees and commissions charged (an average of 30-40% of every order ) can quickly eat away at your profits. Something can be said for the value of helping new customers find your restaurant for the first time, the marketing value …

Direct Mail is Thriving!

digital background
Direct Mail is Thriving! 7 Reasons Why 1.Millennials Love Direct Mail! Growing up in the electronic age, millennials actually enjoy receiving direct mail, said 87% of them, according to a 2016 USPS report. 44% look forward to checking their mailbox each day, and 77% of millennials react to direct mail advertising. 3. Direct Mail Builds Relationships The upswing in the ...

Plastic Postcard Marketing to Millennials Mailbox

Cleaning Service AcclaimMailer™ direct mail plastic postcard postcard

  Millennials Spend: Forbes.com reports that Millennials will be spending $200 billion annually in 2017 and $10 trillion over their lifetimes as consumers, in the U.S. alone.  They will have more spending power than any other age group. Attract their attention to spend on your products:  The stereotype is that Millennials are digital natives, glued to their smartphones, and the only way for marketers …

Retailers are Switching to Direct Mail

Furniture Retail Store AcclaimMailer™ direct mail plastic postcard postcard featuring two offer cards

Millennials Love It 75% say receiving personal mail makes them feel special (Source) 42% prefer direct mail over online ads, with 38% favoring both equally. 66% are more likely to remember to use a voucher if they have a physical copy. 23% made a purchase after receiving direct mail in the last 12 months. The Challenge of Direct Mail Success The success of a …

Direct Mail or targeted Direct Mail?

  Why are most business owners happy with their advertising investment when an onlooker can easily tell they receiving a very small return on their investment.  Is it because they can’t really track the results?  Or perhaps that is the way it has always been done. So many people record their TV programs just so they can skip the commercials.  …

Acclaim Plastic Postcard Direct Mailer for Retail

Why do our customers experience higher than normal Return On Investment with SSI’s Acclaim Plastic Postcard Mailer?   The response rates are much better than other types of consumer targeting through a few simple processes, beginning with how data is applied.  It is essential to customers’ campaigns to reach the right people at the right time, and with the right …

Up Close and Personal: Why Personalized Direct Mail is Best

Simple illsutration of the effect of personalized direct mail.

So they can say it really does have their name on it As both a consumer and a business owner, you are in a very unique position to see first-hand how marketing can be received. That means you know that telemarketing and impersonal, cheap, flimsy ads won’t always catch the attention they were designed to, nor generate the interest your …

Direct Mail Response You (Should) Have Mail: 5 Key Ways to Maximize

5 key ways to increase your direct mail response rates

Get your customers excited about their mailbox again Without effective marketing, you wouldn’t have a successful business. That’s a lot of pressure to put on a few decisions like what platforms to use or whether to invest in social media, but it’s truthful. Instead of spending a small fortune hiring marketing experts to analyze what’s best for your business, we’re …