Direct mail is hot. Millennials love it. A 2016 US Postal Service survey found that 87% of millennials enjoy receiving it and 44% look forward to checking their mailboxes every day. Why? Because electronic advertising is everywhere and it’s becoming more intrusive and annoying every day. And with millennials the largest users of electronic media, they’re getting tired of …
Plastic Postcard Marketing to Millennials Mailbox
Millennials Spend: Forbes.com reports that Millennials will be spending $200 billion annually in 2017 and $10 trillion over their lifetimes as consumers, in the U.S. alone. They will have more spending power than any other age group. Attract their attention to spend on your products: The stereotype is that Millennials are digital natives, glued to their smartphones, and the only way for marketers …
Retailers are Switching to Direct Mail
Millennials Love It 75% say receiving personal mail makes them feel special (Source) 42% prefer direct mail over online ads, with 38% favoring both equally. 66% are more likely to remember to use a voucher if they have a physical copy. 23% made a purchase after receiving direct mail in the last 12 months. The Challenge of Direct Mail Success The success of a …
Direct Mail or targeted Direct Mail?
Why are most business owners happy with their advertising investment when an onlooker can easily tell they receiving a very small return on their investment. Is it because they can’t really track the results? Or perhaps that is the way it has always been done. So many people record their TV programs just so they can skip the commercials. …
Up Close and Personal: Why Personalized Direct Mail is Best
So they can say it really does have their name on it As both a consumer and a business owner, you are in a very unique position to see first-hand how marketing can be received. That means you know that telemarketing and impersonal, cheap, flimsy ads won’t always catch the attention they were designed to, nor generate the interest your …