Prior to retail and restaurant gift cards, a customer received change for unused amounts on their gift certificates. As an example, $75 redeemed from a $100 gift certificate meant that customer was given $25 in change. Gift cards changed that. Rather than giving the customer change, that $25 “float” stays on a retail or restaurant gift card, indefinitely. Consider this… …
Online and Offline
We mentioned an interesting stat last year about the marketing spend of tech giant Meta (Facebook). According to independent research consultancy Comvergence, of the $650 million USD spent on media in 2020, only $245 million was digital. $405 million, or 62%, a super majority, was spent on off line media. Now, we see this: “Amazon.com Inc. plans to open several …
We’re pleased that you’re pleased with your “Porsh” purchase
“I’d like to buy this Porsh.” “Right this way.” – heard around countless Porsche dealerships, daily. Pizza restaurants, men’s wear, auto parts, home improvement, car washes, and convenience stores may seem to have very little in common. For how SSI Cards works with these industries, they actually have a great deal in common. Their customers typically live or work near …
Customers Do the Walking, Key Tags Do the Talking
With a loyalty app or membership card, you might ask, what’s the point of a key tag? The answer is simple…They’re extremely cost-effective advertising. Take this scenario: Brand A’s app is on one friend’s phone and brand B’s key tag is on the other other’s key ring, 100 out of 100 times, you will notice the key tag before ever …
NVIO™ is ISO 17025 Certified ASTM D5511-18
Pioneer plastic card manufacturer, SSI Cards Marketing & Direct Mail has announced the launch of their all-new NVIO™ Cards. The innovative range has been developed from fully eco-friendly plastic materials and covers the complete spectrum of gift cards, postcard mailers, membership cards, and loyalty cards. With this new line of products, the Edmond, Oklahoma based company has successfully met ASTM …
Get More Customers Buying More And Coming Back
Rewards programs, plastic postcard mailers, and gift cards… what do they have in common? They build revenue. Whether it is hospitality direct mail, automotive postcard marketing, or restaurant gift cards, the goals of getting more customers buying more are consistent. The question shouldn’t only be, “How can I get more customers?” The questions should be, “How do I increase my …
Get More Customers Now!
If you use one vendor for gift cards, another for direct mail, and yet another for loyalty cards, then you could be wasting a lot of valuable time and resources. Juggling vendors, managing multiple orders, and a less than efficient inventory all add up. What if you could save time, money, and resources by combining these products into multi-product assortments …
To Gift or Not to Gift: Why Gift Cards are the Smart Choice
With only five weeks until the holiday season (you read that right), the panic that surrounds buying gifts is about to set in. Whether you’re the type of person that has had presents meticulously bought and wrapped for months, or the kind that’s holding off until the day before to go shopping, we can help you find the perfect solution. …
Gift Cards Must Carry A Longer Expiration Date
New rules for gift cards go into effect Aug. 22, 2010. New rules involving the sale of pre-paid gift cards and incentive offers, including limitations on expiration dates and dormancy fees, went into effect Sunday as a result of federal legislation adopted earlier this year. The legislation, which affects gift cards sold or issued on or after Aug. 22, is …
Plastic Gift Cards Celebrate 18th Anniversary
SSI Technologies is celebrating its 18th year of manufacturing plastic Gift Cards, since inventing the first card for the industry in 1995. Historical problems with paper gift certificates led to the invention of the Gift Cards. The electronic Gift Card was a product designed to eliminate the lack of accounting with the paper gift certificate. Gift certificates did not offer …