AcclaimMailer™
Turn your direct mail outreach into a growth engine for your business
Enjoy 365 Days of Savings! Check out our AcclaimFlex™ promo.
AcclaimMailer™ — The Juggernaut of Direct Mail
We’re not just the seller — we’re the manufacturer. AcclaimMailer™ is the evolution of the original Universal Card Mailer we produced for Blockbuster Video in the 1990s — a breakthrough plastic mailer format with variable data that helped launch the modern era of personalized, card-based direct mail. We also manufactured the first retail gift cards in the industry, among other early innovations—setting the quality standard that still defines the category today.
Our commitment to direct mail excellence has been recognized by the USPS: Over the past 5 years, SSI Cards has led the region in mail volume, sending well over 100 million pieces, while continuously refining the format and expanding its capabilities since the early 2000s.
That legacy is why AcclaimMailer™ continues to outperform: crisp, premium-quality cards that rise above the flood of forgettable, low-impact mailers — and consistently drive redemptions and ROI that other formats can’t match.
Typical oversized paper postcards yield redemption rates of just 0.5% to 2%, with top performers rarely exceeding 3–5%. AcclaimMailer™ consistently delivers dramatically higher redemption rates and ROI, making it a proven powerhouse in direct mail.
Reach your best customers or prospects with personalized, wallet-friendly break-away cards — featuring affordable custom knockouts and die cuts — that drive repeat business and long-term engagement.
Proven Performance — Real Results from Real Customers
- 25% average redemption rate over 5 years for a regional grocer (goal was 10%)
- 450% ROI for this car wash chain
- 32.7% total redemption for a restaurant & bar chain — with 45% on their next campaign
- 18% redemption rate & +600% ROI for a TX Mexican restaurant chain
- 15% redemption for a New Mexico pizza restaurant chain
- 8–12% redemption average year after year for a men’s clothing retailer
- 11% redemption in the first week for a Louisiana restaurant
- 24% redemption in the first weekend for a restaurant and bar
- 10%+ average redemption for a national sports-themed restaurant
- 10%+ average redemption for a women’s retail clothing chain
Proven ROI That Outperforms Traditional Postcards
AcclaimMailer™ typically delivers at least 50–100% higher ROI than standard paper postcards in our side-by-side tests — with all else being equal (list, artwork, and offer). Redemption rates often climb well into double digits, depending on industry and campaign specifics.
What Makes AcclaimMailer™ Different
- Detachable wallet-size cards and key tags that fit in any wallet or purse, increasing redemption over time
- Custom shapes, sizes, and high-quality full-color digital printing for standout appeal
- Durable materials up to 30 mil thickness, including biodegradable NVIO™ laminate (ISO 17025 Certified, ASTM D5511-18)
- Manufactured in-house with strict quality control, ensuring consistent, premium quality across all products — including gift cards, loyalty cards, and key tags
- Advanced personalization with data-driven variable graphics, messaging, and incentives
- Powerful tracking and engagement tools like AcclaimTracking™, QR codes, PURLs, and USPS Informed Delivery
- Wide range of add-ons: magnetic stripes, scratch-offs, barcodes, Recipient Direction Maps, Apartment Append, and more
Full-Service Mailing & List Expertise
We handle the entire mailing process — including address verification (CASS), NCOA updates, and postal presorting — to ensure accurate delivery and reduce postage costs. You focus on the message; we handle the logistics. (see complete list of mailing services)
Environmentally Responsible with NVIO™
Our biodegradable NVIO™ laminate offers:
- The same durable, premium finish you expect
- Multiple standard and recycled paper core options
- Environmentally friendly breakdown in landfills, certified to strict ASTM D-5511 standards
Additional Formats & Programs
While others focus on improving shared mail open rates, the Acclaim10™ self-mailer performs in a league of its own. This streamlined format delivers big ROI and strong redemptions at a fraction of the cost, making it a smart choice for budget-conscious campaigns that still demand results.
Personalize your outreach year-round.
Beyond our core AcclaimMailer™, we help businesses forge stronger local connections with targeted birthday campaigns. This turnkey program delivers personalized birthday offers directly into residents’ hands, driving new customer visits and building long-term brand loyalty — all with highly localized targeting.
Prefer paper postcards & mailers?
We also gladly manufacture gloss, matte, and recycled paper postcards and mailers — ideal for brands that want a traditional format with the same focus on quality and ROI.
Not sure where to start? Get your feet wet with our flexible AcclaimFlex™ pay-as-you-go program.
Turn your direct mail outreach into a growth engine for your business.
STANDARD ACCLAIM
SPECIFICATIONS
- 4.25" tall X 5.652" wide
- Up to 30 mil thickness
- Full color, front & back
- Perforated pop-out or break-off cards
- Variety of layouts available
STANDARD ACCLAIM
SPECIFICATIONS
- 4.25" tall X 5.652" wide
- Up to 30 mil thickness
- Full color, front & back
- Perforated pop-out or break-off cards
- Variety of layouts available
STANDARD ACCLAIM
SPECIFICATIONS
- 4.25" tall X 5.652" wide
- Up to 30 mil thickness
- Full color, front & back
- Perforated pop-out or break-off cards
- Variety of layouts available
The Standard Acclaim™ Plastic Postcard Mailer stands out immediately. With the thickness of a credit card and compact dimensions, it is designed to endure the rigors of postal processing, ensuring your message arrives in pristine condition.
Featuring custom die cuts, high-quality lithographic printing, variable barcodes, QR codes, maps, lists, tracking, recipient confirmation, and NCOA, the customization options are nearly endless. This results in an impressive redemption rate, often exceeding 16%, and averaging 4 to 6 times higher than paper postcards. The detachable cards further extend the life and reach of your offers.
Follow our design guidelines to build a production ready file.
| Popular Layouts | |||
|---|---|---|---|
 #2091R |
 #2094 |
 #2173 |
 #2188 |
 #2228 |
 #2245 |
 #2247 |
 #2241 |
MID-SIZE ACCLAIM
SPECIFICATIONS
- 3.75" tall by up to 8.5" wide depending on layout
- Up to 30 mil thickness
- Full color, front & back
- Perforated pop-out or break-off cards
- Variety of layouts available
MID-SIZE ACCLAIM
SPECIFICATIONS
- 3.75" tall by up to 8.5" wide depending on layout
- Up to 30 mil thickness
- Full color, front & back
- Perforated pop-out or break-off cards
- Variety of layouts available
MID-SIZE ACCLAIM
SPECIFICATIONS
- 3.75" tall by up to 8.5" wide depending on layout
- Up to 30 mil thickness
- Full color, front & back
- Perforated pop-out or break-off cards
- Variety of layouts available
The Mid-Size Acclaim™ Plastic Postcard Mailer is your secret weapon for making a memorable impact. With the thickness of a credit card and slightly larger than the Standard Acclaim, it’s engineered to withstand the rigors of postal processing, ensuring your message arrives in pristine condition.
Imagine the possibilities with custom die cuts, vibrant lithographic printing, variable barcodes, QR codes, maps, lists, tracking, recipient confirmation, and NCOA. The customization options are nearly endless! This powerhouse mailer boasts an impressive redemption rate, often exceeding 16%, and averages 4 to 6 times higher than traditional paper postcards. Plus, the detachable cards extend the life and reach of your offers, keeping your brand in the hands of your audience longer.
Follow our design guidelines to build a production ready file.
| Popular Layouts | |||
|---|---|---|---|
 #2149 |
 #2150 |
 #2211 |
 #2216 |
 #2220 |
 #2251 |
 #2262 |
 #2268 |
JUMBO ACCLAIM
SPECIFICATIONS
- 5.5" tall X 8.5" wide
- Up to 30 mil thickness
- Full color, front & back
- Perforated pop-out or break-off cards
- Variety of layouts available
JUMBO ACCLAIM
SPECIFICATIONS
- 5.5" tall X 8.5" wide
- Up to 30 mil thickness
- Full color, front & back
- Perforated pop-out or break-off cards
- Variety of layouts available
JUMBO ACCLAIM
SPECIFICATIONS
- 5.5" tall X 8.5" wide
- Up to 30 mil thickness
- Full color, front & back
- Perforated pop-out or break-off cards
- Variety of layouts available
The Jumbo Acclaim™ Plastic Postcard Mailer is designed to make a grand statement. With the thickness of a credit card and generous dimensions, it offers more room for your message and creative elements. This robust mailer is built to endure the rigors of postal processing, ensuring your message arrives in perfect condition.
Explore a world of customization with intricate die cuts, eye-catching lithographic printing, and a variety of personalization options like variable barcodes, QR codes, and detailed maps. Track your campaign's impact with advanced features such as recipient confirmation and NCOA. This standout mailer achieves remarkable redemption rates, often exceeding 16%, and typically performs 4 to 6 times better than traditional paper postcards. The detachable cards further extend the reach and lifespan of your offers, keeping your brand in the hands of your audience for an extended period.
Follow our design guidelines to build a production ready file.
| Popular Layouts | |||
|---|---|---|---|
 #2085 |
 #2099 |
 #2108 |
 #2121 |
 #2192 |
 #2196 |
 #2197 |
 #2269 |
JUMBO PLUS ACCLAIM
SPECIFICATIONS
- 5.5" tall X 11" wide
- Up to 30 mil thickness
- Full color, front & back
- Perforated pop-out or break-off cards
- Variety of layouts available
JUMBO PLUS ACCLAIM
SPECIFICATIONS
- 5.5" tall X 11" wide
- Up to 30 mil thickness
- Full color, front & back
- Perforated pop-out or break-off cards
- Variety of layouts available
JUMBO PLUS ACCLAIM
SPECIFICATIONS
- 5.5" tall X 11" wide
- Up to 30 mil thickness
- Full color, front & back
- Perforated pop-out or break-off cards
- Variety of layouts available
The Jumbo Plus Acclaim™ Plastic Postcard Mailer is the ultimate attention-grabber. As the largest postcard mailer we offer, it shares the height of the Jumbo but boasts an even wider design, providing an expansive canvas for your message and creative elements. With the thickness of a credit card, this oversized mailer is engineered to withstand the rigors of postal processing, ensuring your message arrives in pristine condition.
Unleash your creativity with a plethora of customization options, from intricate die cuts and stunning lithographic printing to variable barcodes, QR codes, and personalized maps. Track your campaign's success with advanced features like recipient confirmation and NCOA. This powerhouse mailer doesn't just get noticed—it drives results, often achieving redemption rates over 16% and performing 4 to 6 times better than traditional paper postcards. The detachable cards further amplify your reach, keeping your brand in the hands of your audience for an extended period.
Follow our design guidelines to build a production ready file.
| Popular Layouts | |||
|---|---|---|---|
 #2261 |
 #2295 |
 #2300 |
 #2310 |
CUSTOM SHAPE
SPECIFICATIONS
- Perforated/pop-out cards in custom shapes
- Up to 30 mil thickness
- Full color, front & back
- Variety of layouts & sizes available
CUSTOM SHAPE
SPECIFICATIONS
- Perforated/pop-out cards in custom shapes
- Up to 30 mil thickness
- Full color, front & back
- Variety of layouts & sizes available
CUSTOM SHAPE
SPECIFICATIONS
- Perforated/pop-out cards in custom shapes
- Up to 30 mil thickness
- Full color, front & back
- Variety of layouts & sizes available
The Custom Shape Acclaim™ Plastic Postcard Mailer is your canvas for creativity. With a variety of cards featuring break-off or pop-out elements in unique shapes, these mailers are designed to captivate and engage. Whether you choose from our existing shapes or collaborate with us to create a custom design that perfectly fits your needs, the possibilities are endless. Each postcard is crafted with the thickness of a credit card, ensuring durability through postal processing and delivering your message in pristine condition.
Stand out with custom die cuts, vibrant lithographic printing, variable barcodes, QR codes, maps, lists, tracking, recipient confirmation, and NCOA. This innovative mailer not only grabs attention but also drives results, often achieving redemption rates over 16% and performing 4 to 6 times better than traditional paper postcards. The detachable and pop-out cards further extend the reach and impact of your offers, keeping your brand in the hands of your audience longer.
Follow our design guidelines to build a production ready file.
| Popular Layouts | |||
|---|---|---|---|
 #2257 |
 #2291 |
 #2297 |
 #2312 |
Features
- Detachable* wallet-size cards and key tags
- Affordable custom shapes, sizes, and detachable cards**
- High-quality full-color digital print
- Gloss or writable matte laminate
- Up to 30 mil thickness
- Add-on options: NVIO™, USPS Informed Delivery, Acclaim Tracking™, magnetic stripe*, QR code, barcodes, scratch-off, Recipient Direction Maps, ACOA, Apartment Append (see complete list of mailing services)
*Quantity, size, and style depends on mailer layout
**Make your offer really stand out with a custom-shaped card. Choose an existing layout or we can design one for you!
Benefits
- Unique design stands out in a crowded mailbox
- Detachable card fits in any wallet or purse to increase redemptions over time
- Data-driven variable graphics & messaging allow for a 1 to 1 marketing promotion
- Durable plastic postcard, including NVIO™, withstands the wear and tear of postal equipment
- Detachable card can be used for redemption tracking with Acclaim Tracking™
Applications
- Coupons/Incentives/Gift Cards
- COOP (multi-vendor) mailers
- Memberships
- Rewards program
- Special Event announcement
- Service reminder
- School/Non-profit fundraiser
- Emergency notification card
- Insurance cards
- Warranty card
- Referral/Contact cards
- and much more!
We offer full-service mailing through our in-house mail house. Services include address verification (CASS) and NCOA processing to ensure accurate delivery, as well as postal presorting to help you save on postage costs. We handle the logistics so you can focus on your message.
Available in Biodegradable Plastic NVIO™
BENEFITS OF NVIO™ MADE CARDS
- Same durable finish and visual appeal our laminated cards are known for
- Available with a variety of recycled paper cores
- Begins to break down in a landfill once it comes into contact with heat,oxygen and microorganisms*
- NVIO™ is ISO 17025 Certified ASTM D5511-18
*Actual bio-degradation rates will vary in biologically active landfills depending on temperature, solid content and moisture levels of the landfill.
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It is important to note that return on investment is a complete ROI that includes the total cost of the Acclaim program AND the cost of Promotion/Redemption
Redemption was over 29%, a rate that far exceeded our goal of 10%.”
— Regional Grocer