With excitement over gift cards, especially this time of year going into the holiday season, as well as the NVIO™ eco-friendly postcards and eco-friendly gift cards, our latest products, it can be easy to let barcode key tags get lost in the mix. Don’t lose sight of these affordable marvels that are, at their core, free marketing for your business. …
Triple Your Response Rate with Personalized Direct Mail
Direct mail is hot. Millennials love it. A 2016 US Postal Service survey found that 87% of millennials enjoy receiving it and 44% look forward to checking their mailboxes every day. Why? Because electronic advertising is everywhere and it’s becoming more intrusive and annoying every day. And with millennials the largest users of electronic media, they’re getting tired of …
Why Wait? Start Your Own Recovery Program Now
You didn’t build your business by waiting on someone else to take the initiative, so why do it now? Times are tough, especially for small businesses, but even large companies are feeling the impact of industry-wide slowdowns. And while things won’t change overnight, the good news is that they will. Sure, some buying habits will change—they already have—but those are …
CUSTOMIZED PLASTIC GIFT CARDS BEST ODDS POST-PANDEMIC
May 8, 2020—Americans are venturing outside again wearing protective facemasks and gloves. After weeks of being homebound, laid off, or trying to hold together a business in an economy divided by essential and non-essential classifications, they are anxious and tentative. Promoted as a return to normal, nothing is normal. Business operators are brainstorming about what to do next to rebuild …
Direct Mail is Thriving!
Direct Mail is Thriving! 7 Reasons Why 1.Millennials Love Direct Mail! Growing up in the electronic age, millennials actually enjoy receiving direct mail, said 87% of them, according to a 2016 USPS report. 44% look forward to checking their mailbox each day, and 77% of millennials react to direct mail advertising. 3. Direct Mail Builds Relationships The upswing in the ...
Membership Cards and Loyalty Program
Every year, 30,000-45,000 scout leaders, staff members and vendors make their way to the East Coast for a national jamboree. These leaders, vendors, and staff members come from all over North America. With so many people involved, it is imperative to know that each person is accounted for, in the proper place, and has permission to be on the premicise. …
USPS Laminated Pieces Rulings
USPS Laminated Piece Rulings Confirming in writing from USPS that if you weren’t mailing plastic postcards before April 6, 2009, automation letter-size mail pieces must be made of paper! Since this caveat created an un-level playing field for mailers, the PCSC has approved laminated mail pieces for automation prices on a case by case basis. In a joint effort, between the …