Increase Revenue and Brand Recognition
A “$20 Off with $50 purchase” AcclaimMailer™ has been sent to carefully selected recipients over 5 years. In many mailings, the recipients consisted of only downward migrating shoppers. The goal of a 10% redemption rate was easily surpassed by an astounding 2.5 times, earning the customer a whopping 55% return on their TOTAL investment. These Super Acclaim recipients not only increased their store visits, but the average basket size increased vs the control group, as well as the frequency of their return visits!
Super Acclaim™: Driving Upward Migration with Targeted Direct Mail
Over five years, a regional Midwestern specialty grocer achieved an average 25% redemption rate, surpassing their 10% goal, through a consistent direct mail campaign featuring a $20 off $50 offer. This success was powered by SSI Cards, the manufacturer of Super Acclaim™ and AcclaimMailer™ postcards, Teslin® loyalty key tags, and gift cards, delivering proven, high-ROI direct mail solutions for grocery retailers. SSI also offers AcclaimLite™ paper postcards for budget-conscious campaigns.
Key Metrics (5-Year Averages)
Average Redemption Rate: 25%
Average ROI: 55%
Average Transaction Size Gain: $7.88
Total Recipient Sales Gain: 30.18%
Year-by-Year Case Study
- Targeted customers with downward sales migration.
- Mailed group sales metrics far exceeded the control group: +16% total recipient sales.
- Redemption group saw +7.5% sales increase vs -5.8% control.
- 27.2% of mailed group migrated upward vs 13.7% of non-recipients—a nearly 100% improvement.
- Insight: Targeting downward-trending customers encouraged upward migration and store visits (86% return rate vs 74% control).
- Objective: Encourage upward migration; included lost shoppers.
- Redemption Rate: 28.2%, ROI: 62%
- Upward migration: 38.3% of recipients vs 21.6% control (~100% improvement).
- Total recipient sales: +31%
- Insight: Including lost shoppers increased overall sales, though at higher cost.
- Redemption Rate: 15.4%, ROI: 48%
- Upward migration: 29.8% recipients vs 16.7% control (~90% improvement).
- Avg transaction size gain: +8.9%, total recipient sales +45.5%
- Insight: Focus on upward migration continues to drive strong results.
- Top customer segments showed huge gains; Low-Level segment intentionally decreased.
- Total recipient sales: +31%
- Avg transaction size: +7.5%
- Redeemers: +15.4% sales vs -0.7% control.
- Insight: Consistent offer and targeting kept engagement high.
- Redemption Rate: 27.9%, ROI: 56%
- Downward migrating customers that redeemed: +27.7% sales; Low-Level redeemers: +67%.
- Avg transaction size: +8.2%, total recipient sales: +27.4%
- Insight: Campaign objectives fully met; consistent targeting + offer drives sustained success.
Redemption rates consistently exceeded the 10% goal over five years, demonstrating the effectiveness of the “Super” AcclaimMailer™ targeted direct mail campaigns.
Return on investment (ROI) reflects the total cost of the Acclaim program plus the cost of promotions and redemptions.
Redemption far exceeded our goal of 10%.”
— Regional Grocer
The customer’s aggressive 10% redemption goal was shattered *all five years* and every metric tracked has had a positive result with this Super AcclaimMailer™. With an average 26% redemption rate over the past two years, there is no sign of slowing down. This customer is successful in their high ROI marketing because they are investing in redemptions.
| Key Performance Indicators | Acclaim | Control Group KPI |
| Loyalty Rewards Sales: | +42.6% | -2.9% |
| Avg Transaction Size | $7.88 | -2.3% |
Key Takeaways
- Targeting Strategy: Focus on downward-trending and lost shoppers drives overall revenue.
- Offer Consistency: The $20 off $50 promotion maintained engagement and response rates.
- Upward Migration: Encouraging customers to move to higher spending segments results in measurable sales growth.
- Segment Analysis: Ongoing monitoring ensures campaigns are tailored for maximum ROI.
- High-ROI Marketing: This customer is successful in their high ROI marketing because they are investing in redemptions.
Why AcclaimMailer™ Works
The AcclaimMailer™ combines superior design and durability, outperforming traditional oversized paper postcards. Learn more about the product here: AcclaimMailer™ Plastic Postcards.
Eco-Friendly NVIO™ Option
SSI Cards also offers NVIO™ biodegradable plastic cards, ISO 17025 certified and compliant with ASTM D5511-18 standards, which break down quickly and safely in landfills. This is available for both Super Acclaim™ campaigns and gift cards: NVIO™ Super Acclaim.
Promotions & Manufacturer Benefits
As the direct manufacturer of Super Acclaim™, AcclaimMailer™ postcards, Teslin® loyalty key tags, and gift cards, SSI Cards offers exclusive benefits to first-time buyers and multi-product customers:
- First-Time Buyer Incentive: Receive free gift cards or loyalty key tags with your first order.
- Multi-Product Discounts: Purchase multiple product lines, such as AcclaimMailer™ postcards and gift cards, and receive unique bundle discounts.
- Simplified Ordering: One direct source for all your revenue-generating card products reduces complexity and ensures high-quality, coordinated campaigns.
These offers help retailers maximize ROI while taking advantage of SSI’s full suite of direct mail and card solutions.
Birthday & Local Targeting
Many grocers and retailers miss out on targeting local customers for birthdays, a “free” marketing holiday with high engagement. Unlike digital campaigns, which require opt-in lists, direct mail allows you to reach anyone in your database, including:
- Customers with upcoming birthdays.
- High-value shoppers who are most likely to redeem offers.
- Local households in your store’s trade area.
SSI Cards’ data-driven birthday campaigns combine precision targeting with AcclaimMailer™, AcclaimLite™, or NVIO™ AcclaimMailer biodegradable plastic postcards, ensuring measurable ROI and high redemption rates.
The Super Acclaim™ 5-year case study demonstrates that well-targeted, consistently executed direct mail programs can produce significant revenue gains, even among downward-trending customers. Retailers seeking measurable ROI, upward migration, and high redemption can rely on SSI Cards for proven, scalable solutions.
Super Size Your ROI
The Acclaim mailer is the most effective direct mail product on the market. In redemptions, it averages 5X more than its standard paper postcard counterpart (which we also gladly manufacture). Proven to increase customer response rates, the SUPER Acclaim offers the perfect blend of design and functions to garner new and repeat business for steady growth and greater profitability. Click on a feature to learn more.
We make it easy for you to grow your customer base with products designed to work together to increase your revenue.
Get the Super Acclaim on its own or as a combo with our Loyalty Card with Single Key Tag card. Also available in NVIO™. Schedule a call with an ROI expert to learn more!
Available in Biodegradable Plastic NVIO™
BENEFITS OF NVIO™ MADE CARDS
- Same durable finish and visual appeal our laminated cards are known for
- Available with a variety of recycled paper cores
- Begins to break down in a landfill once it comes into contact with heat,oxygen and microorganisms*
- NVIO™ is ISO 17025 Certified ASTM D5511-18
*Actual bio-degradation rates will vary in biologically active landfills depending on temperature, solid content and moisture levels of the landfill.
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