Comparable Stats For “SUPER ACCLAIM” 5-Year Testimonial Study

Consistent offer of $20 Off $50 Purchase for a mid-west specialty grocer

TOTALS OVER 5 YEARS

Average Redemption Rate: 28.98%

Average ROI: 55%

Average Transaction Size Gain: 7.78%

Total Recipient Sales Gain: 30.18%

Year 1

Redemption Rate: 29.4%

ROI: 63%

Avg transaction size: +6.1%

Total Recipient Sales: +16%

Note: The stated objective would be to encourage upward migration between customer segments, based on transaction size. 27.2% of the mailed group migrated upwards while only 13.7% of Acclaim non-recipients did – a nearly 100% improvement.

Year 2

Redemption Rate: 28.2%

ROI: 62%

Avg transaction size: +8.2%

Total Recipient Sales: +31%

Note: The stated objective of the promotion was to encourage upward migration between customer segments, based on transaction size. 38.3% of the Acclaim group migrated upwards while only 21.6% of Acclaim non-recipients did – a nearly 100% improvement.

Year 3

Redemption Rate: 15.4%

ROI: 48%

Avg transaction size: +8.9%

Total Recipient Sales: +45.5%

Note: The stated objective of the promotion was to encourage upward migration between customer segments, based on transaction size. 29.8% of the Acclaim group migrated upwards while only 16.7% of Acclaim non-recipients did – a nearly 90% improvement.

Year 4

Redemption Rate: 24.2%

ROI: 48%

Avg transaction size: +7.5%

Total Recipient Sales: 31%

Note: The mailed group had huge gains in sales in the top customer segments due to upward migration. The Low-Level segment was the only one to decrease, which was the objective!

Year 5

Redemption Rate: 27.9

ROI: 56%

Avg transaction size: +8.2%

Total Recipient Sales: +27.4%

Note: Downward migrating customers that redeemed the Acclaim had a 27.7% sales increase and Low-Level shoppers who redeemed had a nearly 67% sales increase.