Retailers are Switching to Direct Mail

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Retailers are switching to Direct Mail Millennials Love It 36% of people under 30 look forward to checking the mail each day .At least 42% of millennials prefer direct mail over online ads, with 38% favoring both equally. 66% are more likely to remember to use a voucher if they have a physical copy to carry around. 23% bought or …

Direct Mail or targeted Direct Mail?

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  Why are most business owners happy with their advertising investment when an onlooker can easily tell they receiving a very small return on their investment.  Is it because they can’t really track the results?  Or perhaps that is the way it has always been done. So many people record their TV programs just so they can skip the commercials.  …

Acclaim Plastic Postcard Direct Mailer for Retail

Why do our customers experience higher than normal Return On Investment with SSI’s Acclaim Plastic Postcard Mailer?   The response rates are much better than other types of consumer targeting through a few simple processes, beginning with how data is applied.  It is essential to customers’ campaigns to reach the right people at the right time, and with the right …

Plastic postcards offer advantages over postcards

plastic direct mail postcards

Plastic postcards offer many advantages over postcards printed on conventional card stock, including:   Full color digital printing on front and back that grabs attention and allows you to deliver more content, including features and benefits, special offers and discounts, and your location and contact information; Durability to travel through the postal system and arrive in excellent condition without disappearing …

Plastic Postcard Printing and Mailing

retail and restaurant laminated direct mail postcard

Plastic Postcard Printing and Mailing Get the highest response rates in direct mailing today! This direct mailing postcard can be mailed through the US Postal Service and can contain a punch-out plastic card or plastic card and key tag combination. This die cut postcard makes people take notice, stands out and is distinctive among the other direct mailings in the …

USPS Laminated Pieces Rulings

Marketing and Strategy Street signs at an intersection

USPS Laminated Piece Rulings  Confirming in writing from USPS that if you weren’t mailing plastic postcards before April 6, 2009, automation letter-size mail pieces must be made of paper! Since this caveat created an un-level playing field for mailers, the PCSC has approved laminated mail pieces for automation prices on a case by case basis. In a joint effort, between the PCSC, Engineering, …

Up Close and Personal: Why Personalized Direct Mail is Best

Simple illsutration of the effect of personalized direct mail.

So they can say it really does have their name on it As both a consumer and a business owner, you are in a very unique position to see first-hand how marketing can be received. That means you know that telemarketing and impersonal, cheap, flimsy ads won’t always catch the attention they were designed to, nor generate the interest your …

2 great cards to promote your business for the price of 1

Order the acclaim mailer and get free gift cards

Plastic postcard Acclaim mailers stand out among other items in your mailbox. These laminated postcards add the perfect element to your marketing mix, proven to increase customer response rates and generate an impressive return on investment. Get the gift cards you need for free, while marketing your business to customers. Get up to 1,000 gift cards for FREE. Just try …

How to build your own direct mail marketing list using MailChimp

Direct Mail Marketing list building using MailChimp

While purchasing lists for a direct mail marketing campaign is the norm you should always consider marketing to an existing customer list as your first go to option. It will actually cost you five times as much to attract a new customer compared with keeping an existing one. As a business owner or marketing person you have a 40% greater …

Direct Mail Printing Checklist – Items to consider before printing

direct mail plastic postcard with simple direct mail printing checklist

What do you need to do to make sure that your next direct mail marketing piece is a success? What things do you need to consider and what steps should you take? Use this direct mail printing checklist to make sure that you’ve covered all the main points. 1. Direct mail printing with a purpose The best way to ensure …