Millennials Love It 75% say receiving personal mail makes them feel special (Source) 42% prefer direct mail over online ads, with 38% favoring both equally. 66% are more likely to remember to use a voucher if they have a physical copy. 23% made a purchase after receiving direct mail in the last 12 months. The Challenge of Direct Mail Success The success of a …
Direct Mail or targeted Direct Mail?
Why are most business owners happy with their advertising investment when an onlooker can easily tell they receiving a very small return on their investment. Is it because they can’t really track the results? Or perhaps that is the way it has always been done. So many people record their TV programs just so they can skip the commercials. …
Acclaim Plastic Postcard Direct Mailer for Retail
Why do our customers experience higher than normal Return On Investment with SSI’s Acclaim Plastic Postcard Mailer? The response rates are much better than other types of consumer targeting through a few simple processes, beginning with how data is applied. It is essential to customers’ campaigns to reach the right people at the right time, and with the right …