Direct Mail or targeted Direct Mail?

  Why are most business owners happy with their advertising investment when an onlooker can easily tell they receiving a very small return on their investment.  Is it because they can’t really track the results?  Or perhaps that is the way it has always been done. So many people record their TV programs just so they can skip the commercials.  …

Up Close and Personal: Why Personalized Direct Mail is Best

Simple illsutration of the effect of personalized direct mail.

So they can say it really does have their name on it As both a consumer and a business owner, you are in a very unique position to see first-hand how marketing can be received. That means you know that telemarketing and impersonal, cheap, flimsy ads won’t always catch the attention they were designed to, nor generate the interest your …