Data Services
Secure Data Services for Personalized Cards and Direct Mail
Turn Customer Data Into Accurate, Personalized Card and Mail Programs
SSI Cards securely processes variable data for gift cards, loyalty cards and key tags, membership cards, badges, and identification cards, library cards, direct mail, and other personalized communications.
For more than 55 years, SSI Cards has manufactured personalized cards using secure variable data, encoding, and record-level personalization. Today, we combine that experience with data processing, direct-mail production, and response-tracking services to support complete card and mail programs.
Data Services for Cards & Direct Mail
Our experienced data team supports the data requirements behind gift cards, loyalty cards, membership cards, library cards, identification cards, promotional cards, direct mail, and customer-retention programs.
Data services include:
- Customer database management, data hygiene, and list maintenance
- Data cleansing, validation, and duplicate-record removal to reduce waste, unnecessary production, and postage
- Random or sequential number generation
- ZERO GAP production to help ensure every record is processed and no records are missed
- Barcoding for tracking, redemption, identification, and campaign measurement
- Magnetic-stripe encoding for gift cards, loyalty cards, membership cards, access cards, and other programs
- Variable data printing (VDP), including personalized text, images, graphics, names, member numbers, account numbers, offer codes, expiration dates, and other record-level details
- Accurate matching of personalized cards, carriers, mailers, inserts, and customer records
- Mail-response tracking through QR codes, barcodes, unique offer codes, and other campaign identifiers
- Direct-mail processing, presorting, and destination-entry support
- SSI also offers magnetic-stripe cards in its NVIO™ biodegradable plastic card line, combining variable-data and magnetic-stripe functionality with a landfill-biodegradable card material
SSI Cards also applies these data capabilities to AcclaimMailer™ campaigns, including variable data, variable images, barcoding, QR codes, personalized offers, and response tracking.
Secure Data, Quality Production, and Mailing Expertise
Data accuracy is essential when every card, mailpiece, card number, barcode, magnetic stripe, and personalized offer must match the correct recipient record. SSI Cards manages data in a secure, data-protected environment, with quality controls designed to support accurate personalized production.
- HIPAA-compliant data handling for sensitive healthcare and protected health information
- G7-certified color management for consistent, repeatable color across cards, carriers, direct mail, and campaign components
- USPS-approved Mail Anywhere facility providing mail processing, presorting, and destination-entry support for efficient delivery and competitive postage rates
- State of Oklahoma presort-mail contract: REG Oklahoma, doing business as SSI Cards Marketing & Direct Mail, holds State Contract No. SW0095M through October 2030, reflecting SSI’s capacity to process high-volume USPS mailings for public-sector and commercial customers
Decades of Secure Variable-Data Experience
For more than 55 years, SSI Cards has specialized in products that depend on accurate, secure, high-volume variable data. Its work for Blockbuster included development of the Universal Card mailer, which helped enable a single membership card for use across locations. SSI Cards also pioneered magnetic-stripe gift-card technology and manufactured early gift cards and card mailers for Blockbuster and other major brands.
That work was supported by original card-packaging and point-of-sale patents developed by Ron Goade, including U.S. Patent Nos. 5,720,158 and 5,921,584. These innovations addressed how magnetic-stripe transaction cards could be packaged, mailed, displayed, encoded, and processed without removing the card from its carrier.
SSI Cards also produced more than 55 million Mexican voter ID cards, each requiring more than 20 fields of secure variable data. That program demonstrates experience managing complex, high-volume identification projects where accurate data processing, personalization, security, and record-level matching are critical.
Today, SSI Cards applies those decades of experience to secure variable-data programs requiring personalization, serialization, encoding, fulfillment, and reliable record-level control.
Support Loyalty, Retention, and Acquisition
Your customer list is more than a mailing file. It can support retention campaigns for current customers, reactivation campaigns for lapsed customers, and targeted acquisition campaigns designed to reach prospects who resemble your best customers.
SSI Cards can help turn loyalty and customer data into card and direct-mail programs that deliver personalized offers, encourage repeat purchases, and make campaign response easier to measure.
Learn why data quality matters more than list size in direct mail.
See how loyalty data can support retention and new-customer acquisition:
Download the “You’re Sitting on a Gold Mine” direct mail data strategy guide.
Frequently Asked Questions
SSI Cards uses variable data printing, or VDP, including variable image printing, to personalize text, offers, graphics, and images based on recipient data, customer segments, locations, purchase behavior, or campaign criteria.
Whether you need serialized gift cards, personalized membership or library cards, secure identification cards, or a targeted direct-mail campaign, SSI Cards delivers the secure data processing, personalization, encoding, record-level matching, production, and mailing expertise required to get every piece right.
Put SSI Cards’ secure data-processing, personalization, encoding, and mailing expertise to work on your next program.
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1.800.800.7741
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