Consolidation Brings Big Benefits to Direct Marketing

This isn’t uncommon in companies that assign responsibility for each of these functions to different departments, and it can result in a hodge-podge of different vendors, priorities, and budgets.

Face Shields Add Protection for Schools, Client-Facing Enterprises

While medical experts continue to encourage wearing cloth face masks to prevent the spread of the COVID-19 virus, more professionals are seeing the benefits of clear plastic face shields as a supplement to, and in rare cases a replacement for, masks.

Triple Your Response Rate with Personalized Direct Mail

gift-card-manufacturer

Direct mail is hot. Millennials love it. A 2016 US Postal Service survey found that 87% of millennials enjoy receiving it and 44% look forward to checking their mailboxes every day. Why? Because electronic advertising is everywhere and it’s becoming more intrusive and annoying every day. And with millennials the largest users of electronic media, they’re getting tired of it …

Why Wait? Start Your Own Recovery Program Now

You didn’t build your business by waiting on someone else to take the initiative, so why do it now? Times are tough, especially for small businesses, but even large companies are feeling the impact of industry-wide slowdowns. And while things won’t change overnight, the good news is that they will. Sure, some buying habits will change—they already have—but those are …

CUSTOMIZED PLASTIC GIFT CARDS BEST ODDS POST-PANDEMIC

May 8, 2020—Americans are venturing outside again wearing protective facemasks and gloves. After weeks of being homebound, laid off, or trying to hold together a business in an economy divided by essential and non-essential classifications, they are anxious and tentative. Promoted as a return to normal, nothing is normal. Business operators are brainstorming about what to do next to rebuild …

PLASTIC POSTCARDS WITH BREAK-OFF GIFT CARDS GETTING AMAZING ROI!

  PLASTIC POSTCARDS WITH BREAK-OFF GIFT CARDS GETTING AMAZING ROI!   There’s no question that well designed and demographic targeted direct mail campaigns will have better results when it comes to ROI. So why are direct mail advertisers turning to the plastic mailer? Many mailers initially turned to very expensive items in hopes of hoping  prospects will explore their offer.  This included …

Plastic Postcard Marketing to Millennials Mailbox

  Millennials Spend: Forbes.com reports that Millennials will be spending $200 billion annually in 2017 and $10 trillion over their lifetimes as consumers, in the U.S. alone.  They will have more spending power than any other age group. Attract their attention to spend on your products:  The stereotype is that Millennials are digital natives, glued to their smartphones, and the only way for marketers …

Membership Cards and Loyalty Program

  Membership Cards and Loyalty Program   Every year, 30,000-45,000 leaders, staff members and vendors make their way to the east coast for a national jamboree. These leaders, vendors and staff members come from all over North America. With so many people involved, it is imperative to know that each person is accounted for, in the proper place and has …

Direct Mail Plastic Postcards for Restaurants

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This restaurant has been serving pizza and Italian food since 1964. When owner the decided to start catering and open banquet rooms, he knew he needed more than referrals. He began with radio ads, TV spots and paper direct mail. This helped but did not bring in the new customers he was hoping for. In 2015, he elected to mail …

Retailers are Switching to Direct Mail

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Retailers are switching to Direct Mail Millennials Love It 36% of people under 30 look forward to checking the mail each day .At least 42% of millennials prefer direct mail over online ads, with 38% favoring both equally. 66% are more likely to remember to use a voucher if they have a physical copy to carry around. 23% bought or …