Contrary to popular belief, Americans still find joy in checking their mailboxes. Approximately 41% of Americans of all ages look forward to retrieving their mail daily. Even the younger generation, with 36% of Americans under 30, eagerly anticipate finding something addressed to them. The emotional connection and excitement associated with physical mail make it a valuable marketing tool. Direct Mail …
Make Your Restaurants’ Growth Sustainable
According to the National Restaurant Association’s “The 2023 State of the Restaurant Industry” report, 75% of restaurant operators believe they’re already in “the new normal.” Customers are dining more often, which means “the focus is on sustaining growth.” Key takeaways are the growth trend will continue, the industry overall is growing, costs are up across the board, competition is becoming …
Marketing Automation for Rapid Response in Home Services industries
SSI Cards AcclaimRapidResponse™ uses Automated Direct Responses Marketing to identify potential customers with homes and businesses affected by weather events. Simply put, when a storm hits, we get the addresses. With your home service offer on standby and addresses now primed and ready, it’s a quick turn to fire out the high ROI Acclaim Mailer. It’s the perfect piece, enduring …
Sell More Gift Cards, Always
Prior to retail and restaurant gift cards, a customer received change for unused amounts on their gift certificates. As an example, $75 redeemed from a $100 gift certificate meant that customer was given $25 in change. Gift cards changed that. Rather than giving the customer change, that $25 “float” stays on a retail or restaurant gift card, indefinitely. Consider this… …
Grow Your Car Wash Business with the AcclaimMailer™
SSI Cards recently partnered with a car wash chain in the Midwest who wanted to increase new customers and memberships sales. They accomplished both with the AcclaimMailer™! Targeted residents were mailed the car wash direct mail postcard with an offer of $5 off any car wash, and no expiration date. The physical quality of the Acclaim prompts recipients to keep …
Sorry, I’m not scanning a QR code for a menu
“Sorry, I’m not scanning a QR code for a menu.” The rest of the statement from this 2022 meme was, “I’m with the boomers on this.” While the Covid19 pandemic saw a rise in “contactless” ways of doing things for sanitation reasons including QR code dining menus at restaurants, in general, people still want traditional menus. It’s not just a …
TOUGH TIMES, SSI CARDS CAN HELP
“Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.” -Steuart Henderson Britt Google search “The economy is doing well” to see recent articles from the Atlantic, NY Times, and CNBC about just how well the economy is doing. Based on conversations with the consumer-driven business owners …
Online and Offline
We mentioned an interesting stat last year about the marketing spend of tech giant Meta (Facebook). According to independent research consultancy Comvergence, of the $650 million USD spent on media in 2020, only $245 million was digital. $405 million, or 62%, a super majority, was spent on off line media. Now, we see this: “Amazon.com Inc. plans to open several …
We’re pleased that you’re pleased with your “Porsh” purchase
“I’d like to buy this Porsh.” “Right this way.” – heard around countless Porsche dealerships, daily. Pizza restaurants, men’s wear, auto parts, home improvement, car washes, and convenience stores may seem to have very little in common. For how SSI Cards works with these industries, they actually have a great deal in common. Their customers typically live or work near …
Customers Do the Walking, Key Tags Do the Talking
With a loyalty app or membership card, you might ask, what’s the point of a key tag? The answer is simple…They’re extremely cost-effective advertising. Take this scenario: Brand A’s app is on one friend’s phone and brand B’s key tag is on the other other’s key ring, 100 out of 100 times, you will notice the key tag before ever …