A single-location grill & bar restaurant serving burgers, salads, pizza, and street tacos, used SSI Cards’ AcclaimMailer™ “gift card” pop-out direct mail plastic postcards to promote their grand opening. The 5,000 laminated postcards were mailed to homes within a three-mile radius, targeting specific age and income demographics. Each postcard included two detachable gift card offers: a Free Appetizer with one entree purchase and a Buy One Get One entree offer.
During the first Friday and Saturday after mailing, over 1,200 cards were redeemed, with 95% being the Buy One Get One offer. Patrons were mostly tables of four or more, and the restaurant saw higher per person spending and increased alcohol sales. The redemption rate of nearly 25% far exceeded the national direct mail average of less than 1% and outperformed oversized paper postcards by nearly 4 to 1.
The General Manager said that the unique card design brought in new customers who had never visited before, many of whom pledged to return.