A Virginia Beach Irish pub and restaurant has seen strong results using SSI Cards’ AcclaimMailer™ plastic postcards. After mailing 14,400 pieces, the pub achieved an 8 percent redemption rate with an average spend of $18.30 per customer, generating $20,752 in sales. Based on this success, a second location in Alexandria is planning its first mailer with a similar quantity targeted to surrounding zip codes.
The AcclaimMailer™ provides a premium laminated finish, making it stand out from ordinary mail and giving customers a sense of value. SSI Cards assists with targeting, using demographic and lifestyle data to reach the best potential customers, ensuring offers drive traffic and maximize ROI. The combination of high-quality design, strategic targeting, and measurable results allows the Irish pub to grow its customer base, increase repeat visits, and create a profitable direct mail program.