Plastic Post Card Direct Mailer with Mexican Restaurant Chain
A Mexican-themed restaurant chain with 13 Texas locations achieved exceptional results using SSI Cards’ AcclaimMailer™ pop-out direct mail plastic postcard. Their 60,000-piece mailing generated an 18 percent response rate with an average $20 ticket after discount, producing $216,000 in sales and more than a 600 percent ROI after mailing costs.
The AcclaimMailer™ format helped this restaurant chain’s campaign stand out with its premium, credit-card-like feel and durable finish that customers recognized as valuable. Unlike standard paper postcards, the AcclaimMailer™ captured attention immediately and motivated customers to redeem their offers. SSI worked closely with the client to target high-value prospects and design an offer that attracted repeat visits rather than one-time redemptions.
The result proved how powerful an upgraded mail format can be when paired with precise targeting and a strong local offer.