This 3-location restaurant chain has been serving pizza and Italian food since 1964. When the owner decided to start catering and opening banquet rooms, he knew he needed more than referrals. He began with radio ads, TV spots, and paper postcards direct mail. This helped but did not bring in the new customers he was hoping for. On a referral, he elected to try the AcclaimMailer™ “gift card” direct mail plastic postcards and had immediate success. Tracking the redemptions, Tom averaged 110 new customers per month as well as a 27% increase in ticket-size! They’re doing their standard quarterly mailers with special promotions thrown in and are now looking at the birthday direct mail for their restaurant. New customers, repeat business and increased ticket prices all equate to a much higher ROI for the 3 restaurants.
The combination of new customer acquisition, repeat business, and increased ticket prices has significantly boosted ROI. By leveraging the premium look and durability of plastic postcards along with targeted offers, SSI Cards helped the restaurant engage its best potential customers, drive measurable results, and create a sustainable marketing program for continued growth.