“I am blown away by the classy upscale presentation of the AcclaimMailer™. It is a far superior marketing piece than the typical paper postcard mailer and anything else I have seen.”—Northeast Restaurant and Bar
Four locations mailed 200,000 AcclaimMailer™ laminated direct mail postcards pieces, 4 drops over 4 weeks, overall redemption percentage was 32.7%. Notables within the campaign, week 2 saw over 41% redemption. The next focus was a mailer to only the 32.7% to see how those customers, proven susceptible to the campaign, would redeem. The conclusion was that approximately 45% of those targeted customers redeemed the following offer.
The premium look and feel of the AcclaimMailer™ makes a strong impression on recipients, helping restaurants and bars stand out in crowded mailboxes. By using multiple drops and carefully tracking responses, this Northeast restaurant chain was able to maximize engagement and refine their targeting. The campaign’s high redemption rates, peaking at 41 percent in week two, demonstrate how effective a well-designed mailer can be when paired with compelling offers. Follow-up mailings to proven responders further increased engagement, showing the value of data-driven marketing. For multi-location restaurants, the AcclaimMailer™ delivers measurable results while maintaining a polished, upscale brand image.