Appliance Retail Chain Faced Operational Challenges Because of Acclaim Mailer’s Effectiveness

“The Acclaim needs a warning label. Be careful what you offer in this bionic postcard, as it will be seen and could create such an influx of business it changes how you manage your stores.”—Regional Appliance Retail Chain

This regional appliance retail chain mailed over 800,0000 Acclaim mailers and faced operational challenges because of its effectiveness. They were overwhelmed at the 100% response and have addressed operational adjustments in order to manage this. The incredible response was due to the Acclaim and the aggressive promotion the customer was accustomed to using with EDDM (Every Door Direct Mail).