“I am blown away by the classy upscale presentation of the Acclaim Mailer. It is a far superior marketing piece than the typical paper mailer and anything else I have seen.”—Northeast Restaurant and Bar
Four locations mailed 200,000 pieces, 4 drops over 4 weeks, overall redemption percentage was 32.7%. Notables within the campaign, week 2 saw over 41% redemption. The next focus was a mailer to only the 32.7% to see how those customers, proven susceptible to the campaign, would redeem. The conclusion was that approximately 45% of those targeted customers, redeemed the following offer.