The average U.S. household belongs to 12 loyalty programs. Whether it's a grocery card, a library card, or a club member card half of all Americans use some form of loyalty card each and every day. Loyalty programs are structured marketing efforts that reward loyal buying behavior — behavior that benefits you.
It dosen't matter wheather it's hotels, airlines or retail — it's clear that people understand the value of membership, which is why loyalty cards are the third most frequent card produced in America after ATM and Credit cards. A recent ACNielsen Survey showed 64 percent of Americans said their shopping decisions are effected by loyalty card programs.
As one of the fastest growing areas of the plastic card industry, loyalty cards add worth to membership. They entitle card holders to special privileges, discounts, or incentives - specificaly engenerred to keep existing partons but also to attract new ones.
Loyalty cards market the your business the individuals who use it and to others that see it. It's like free advertising in a billfold. Loyalty cards are also useful data-gathering tools that equip retailers to enhance customer service based on actual shopping habits.
- Card thickness from 10 to 30 Mil.
- Cards can be practically any shape with a custom die cut.
- Up to six color printing on both sides.
- Signature panels, magnetic stripe encoding, high-resolution bar coding, numbering, and personalization are also available.
- Finishes include high-gloss film lamination.
- A removable data mach label enables issuance and activation of loyalty cards on-site, each label is printed with the card's account number.
- For direct mail programs SSI has full in-house capabilities including:
- Comprehensive card personalization, encoding and numbering.
- Mailing and database management services.
- Custom Packaging