TEACH ME TO “DIRECT MAIL POSTCARDS FOR MY BUSINESS”

Pop quiz… Within the confines of a budget, what’s the goal of B2C Direct Mail? A. Get the most conversions/redemptions. B. Send the most stuff to the most people. The answer is A. Campaign objectives vary (gain new customers, regain old customers, increase membership sales, etc.), but the fundamental goal is to get the best return on investment while mitigating …

Elevate Political Direct Mail’s Return on Investment

The goal of a political direct mail campaign is to create the most engagement for dollars being spent. That’s it. Ensure your message is read and even inspire a donation. BOOMERS PREFER TO DONATE ONLINE. SO DO GEN-X, MILLENNIALS, AND ZOOMERS. Baby Boomers would rather make their charitable donations digitally than hassle with mailing a check, according to multiple market …

Direct Mail is Flourishing: Unveiling the Power of Tangible Advertising

Mail being put in mailbox

Contrary to popular belief, Americans still find joy in checking their mailboxes. Approximately 41% of Americans of all ages look forward to retrieving their mail daily. Even the younger generation, with 36% of Americans under 30, eagerly anticipate finding something addressed to them. The emotional connection and excitement associated with physical mail make it a valuable marketing tool. Direct Mail …

Make Your Restaurants’ Growth Sustainable

Food in take out boxes

According to the National Restaurant Association’s “The 2023 State of the Restaurant Industry” report, 75% of restaurant operators believe they’re already in “the new normal.” Customers are dining more often, which means “the focus is on sustaining growth.” Key takeaways are the growth trend will continue, the industry overall is growing, costs are up across the board, competition is becoming …

Marketing Automation for Rapid Response in Home Services industries

Storm season ahead road sign and lightning

SSI Cards Rapid Response uses Marketing Automation to identify residential areas hurt by weather events. Simply put, when a storm hits, we get the addresses. With your home service offer on standby and addresses now primed and ready, it’s a quick turn to fire out the high ROI Acclaim Mailer. It’s the perfect piece, enduring punishment, leaky mailboxes, a mob …

Remove the Aggressive Expiration Date

A Car Wash customer sent a $5 Off Any Wash AcclaimMailer™ to targeted residents near 40 of their locations. Despite no incentive being included for a membership purchase, an average of 28 Acclaim recipients per location purchased memberships. This equates to an extra $832 monthly per location! PER LOCATION REDEMPTIONS FOR THE $5OFF IN-STORE OFFER: Week 1: 61 (X) Month …

7,500 AcclaimMailer™ plastic postcards is greater than 10,000 Paper Postcards

Mailbox with Acclaim plastic postcard mailers

“But I can get so many more paper postcards for the same cost.” Yes, you can. And you will still get less redemptions. In cost, a budget for 7,500 AcclaimMailers will equal 10,000 paper postcards. In practice, the 7,500 AcclaimMailers will outperform the 10,000 paper postcards* every time, despite the disadvantage in quantity. What’s important to remember is this is …

Sell More Gift Cards, Always

Happy people buying gift cards

Prior to retail and restaurant gift cards, a customer received change for unused amounts on their gift certificates. As an example, $75 redeemed from a $100 gift certificate meant that customer was given $25 in change. Gift cards changed that. Rather than giving the customer change, that $25 “float” stays on a retail or restaurant gift card, indefinitely. Consider this… …

Grow Your Car Wash Business with the AcclaimMailer™

SSI Cards recently partnered with a car wash chain in the Midwest who wanted to increase new customers and memberships sales. They accomplished both with the AcclaimMailer™! Targeted residents were mailed the car wash direct mail postcard with an offer of $5 off any car wash, and no expiration date. The physical quality of the Acclaim prompts recipients to keep …

Sorry, I’m not scanning a QR code for a menu

Couple ordering from menu

“Sorry, I’m not scanning a QR code for a menu.” The rest of the statement from this 2022 meme was, “I’m with the boomers on this.” While the Covid19 pandemic saw a rise in “contactless” ways of doing things for sanitation reasons including QR code dining menus at restaurants, in general, people still want traditional menus. It’s not just a …