Postcards Get Great Results for Heat and AC Industry
Direct mail marketing, especially postcards, can be particularly effective to generate a steady flow of new and repeat customers. With aggressive offers and the right audience, you can achieve a very, very good ROI. We have customers that do it every day.
Larger size postcards – 5.5 x 8.5 or 6 x 11 – are most effective for HVAC parts and service
because they stand out in the mailbox, they convey an image of quality and they are just too nice to throw away. People will keep them longer than most other forms of advertising.
Combined with a good offer, the best list and a professional design, postcards will work, but when you make it a Plastic Postcard, your results will increase dramatically.
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