Post Card Direct Mailer with Irish Pub
Murphy’s Irish Pub, Virginia beach VA location has mailed with SSI for about a year. The 14,400 cards mailed in the winter of 2017, expired Feb. 28th. And redemption is at a current 8%. With an average spend of $18.30 for a total of $20,752.20
A 2nd location in Alexandria is creating their first mailer based on the successful campaigns run by the VA Beach location, we’ll run a similar quantity to surrounding zips.
Simply put, the Acclaim is a laminated postcard, but most importantly is a conduit that unlocks the potential of your direct mail program.
The Acclaim can come in a number of different designs, thicknesses and sizes. Our most common is the Standard Acclaim which is 4.25 x 5.625 and is 28 mil in thickness, about as thick as a credit card.
The Acclaim is Different than all other mail consumers see daily. Today the average American is exposed to anywhere from 247 (Consumer Reports) to 3,000 (Union of Concerned Scientists) advertising messages per day. You must stand out from junk mail!
The Acclaim exudes an image of quality and perceived value and unlike junkmail, the ROI exceeds your costs and creates a value that is unmatched in the direct mail world.
The Acclaim is targeted to your BEST potential customers. Age, gender, income, geography, home value, family status, lifestyles and interests are some of the common filters we use to assure the success of our customers mailings. SSI will help you put all that data together or use your existing list to create the mailing.
Our customers understand the value of getting these consumers in their door. But, remember, we are targeting your best potential customers. Unlike Groupon and other discount programs, we want our customers to be aggressive with their offers, but never so aggressive that they are not making money. Most of our customers see their average ticket increase with the use of our cards.
Strategies with your SSI consultant: You need to determine the following components for your Acclaim campaign.
- What will be the offers on your Acclaim postcard? We want you to be aggressive and give your new customers incentive to come to your store, but we also want you to have a great ROI when your campaign is done.
- Who will you send the Acclaim cards to? Remember, we want to target your BEST potential customer. We want to help you identify the customer that is more likely to spend $100 instead of $50 and let’s target that customer. Example: If your business sells children’s clothing, let’s target homes that have families with multiple children, not just families. If you only target families than you will also get families with only 1 child, and although they can be a good customer for you, they most likely won’t be your BEST customer. Obviously families with multiple children will spend more money on clothing.
- Design your Acclaim postcard. We have a staff of very talented designers that can work with you on the design of you card. Plus, our consultants have seen thousands of cards over the years. We know a good design when we see one. We will give you whatever help you need to develop a great design for you card.