Restaurant Marketing Tool Delivering More Customers at Lower Costs leading to substantial growth YTD.
Oklahoma City, Oklahoma (PRWEB) August 30, 2012
As restaurants face the challenges of a sluggish economy, lower than desired visitor counts and increasing food prices, cost effective marketing is more important than ever. The Acclaim mailer, a product designed to compete in tough economic conditions has increased in use over 100% YTD due to the effectiveness of the unique mailer.
“The Acclaim Mailer plastic card that provides restaurants and other retailers with a proven higher return on their marketing investment,” said Ron Goade, founder of SSI Technologies. “The mailer cost effectively delivers new customers and increases the purchase frequency of current customers.”
The mailer is a unique direct mail design with a detachable incentive card. Each mailing piece is custom coded with a bar code or magnetic stripe referencing the name and address of the recipient and advertising campaign used. This allows for accurate calculation of the return on investment from each campaign, and provides a restaurant with contact information for follow-up marketing. The Acclaim mailer also encourages customers to keep possession of it, and leads to increased restaurant awareness.
“Unlike TV, radio, newspaper and daily deal advertising such as Groupon and Living Social, the plastic card Acclaim Mailer provides precise demographic information on who responds to a marketing campaign. The end result is a more intelligent marketing approach and a higher marketing return on investment, more important than ever to restaurateurs in this difficult economy,” said National Sales Manager Steve Wolfe.
Based on repeat orders plus new sales, SSI’s accelerated growth can be attributed to the success of the Acclaim Mailer.
SSI Technologies is a custom plastics manufacturer specializing in cards, mailers, key tags, gift cards and card identification technology.