Plastic Postcard Marketing to Millennials Mailbox

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Millennials Spend:

Forbes.com reports that Millennials will be spending $200 billion annually in 2017 and $10 trillion over their lifetimes as consumers, in the U.S. alone.  They will have more spending power than any other age group.

Attract their attention to spend on your products: 

The stereotype is that Millennials are digital natives, glued to their smartphones, and the only way for marketers to reach them is through social media. The truth is, Millennials respond to a low-tech marketing approach that’s been around for centuries: Postcards in a mailbox.

84% of Millennials take the time to look through their mail.

64% would rather scan for useful info in the mail than email.

USPS Mail Moments: 2016 Review, March 2016.

Grab their attention and more importantly their spending with the Acclaim Mailer…

 

Why do our customers experience higher than normal Return On Investment with SSI’s Acclaim Plastic Postcard Marketing?

The response rates are much better than other types of consumer targeting through a few simple processes, beginning with how data is applied.  It is essential to customers’ campaigns to reach the right people at the right time, and with the right offer.

Consumers , without fail, respond more favorably to personalized and relevant offers.  We have the technology to zero in on the needed target… “Phil, we haven’t seen you since March and we’d love to have you back!”

By using the Acclaim Direct Mailer’s unique format, you grab the recipient’s attention, thereby creating a greater attraction to the offer.

A recent example is a new customer in the Midwest (who has already had success with other direct mail products) made the decision to send, plastic postcard marketing in the Acclaim Mailer to her list of previous customers the past couple of years.  With our focused Demographics study, the first step in our process, we found the previous mailing contained 20% wasted postage.  20% and they had no idea there was that much waste in their list!

By studying the customers who purchased from her store in her last targeted mailing, we were able to identify a more focused target.

Results?  6521 plastic postcard pieces direct mailed, 77 redeem, 1.2% in the First Week.  Not bad for a clothing store.  The offer was $25 off a $100 purchase for a single store.  Most importantly, we identified every customer’s name, address, and their demographics to ensure we have current data for future targeted marketing.

We help our customers identify trends and success spots among the redemption’s in order to create more clones of those customers in future direct mailings.  The result over time is a highly efficient mailing list that is susceptible to your offers!

There is a reason why a very large percentage of our new customers use us for multiple direct mailings.  The Acclaim Mailer works and it works well.

 

Call us today and let us prove why this technology is the new frontier of direct mail. 405-359-6000