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Art Specs

SSI Digital Art Requirements

Modifications of the artwork provided will result in an hourly charge of $90.00/hr.

General Guidelines: Artwork extending to the card edges requires a .125” bleed for die cut tolerances. Images and text that don’t bleed should be .125” inside die cuts. Click here for more about bleeds and die cutting.

Specify whether jobs are to be printed in spot or process color. When creating BLACK backgrounds, use a rich black color mix of 87 cyan, 52 magenta, 52 yellow and 100 black.

Programs: Files created in newer versions need to be saved back to one of these versions.

Artwork created in Microsoft Office programs such as Power Point, Publisher or Word will NOT be accepted.

File Transport:
CD and DVD ROM
FTP (speak to your customer service rep. for FTP instructions)
E-Mail (compress and make sure the file size is below 60Mb.)

Scans, Images and Photos: Must be at least 300dpi at actual size. Save as CMYK TIFF or EPS format. Provide a layered PSD file in addition to any flattened TIFF or EPS files used in the layout. Any rotation, skew-ing or distortion of files should be done in Photoshop to expedite postscript output.

All images should be “LINKED” rather than “EMBEDDED” so needed adjustments can be made. Send the linked files at the time artwork is submitted.

PDF: Acrobat PDF files are suitable for brochure and multi page documents. Card artwork however often needs to be edited, which necessitates having the original art (the file the PDF would be created from). For example: if the original art file was created in Illustrator or InDesign, it is more efficient to edit those files rather than a PDF.

If a PDF is the only means you have of providing art, convert all fonts to outlines and specify when spot color printing is desired.

PDF files need to be press ready and saved for high resolution printing. Contact SSI’s Prepress Dept. for questions about how to create your press ready PDF file.


Click the icon above to download a ".joboptions" file that contains all of the correct settings for SSI's printing requirements. You will need to have StuffIt Expander installed on your system. You can download StuffIt Expander HERE.

Fonts: Include all type fonts (screen and printer fonts) when you send the job. Or, convert all type in the document to outlines (note that converting type to outlines renders the documents type uneditable.)

Card Text: Text for card backs should be editable text built in one of the above programs or text that has been converted to outlines. Please avoid providing text as raster images unless special effects are being used. Click here for more about rasterized type.


Click the icon above to download our art specs to give to your graphic designer.

For immediate assistance on your next card order call 800-800-7741.