Our Acclaim plastic postcard mailers stand out among other items in your mailbox. These laminated postcards add the perfect element to your marketing mix, proven to increase customer response rates and generate an impressive return on investment.
Our combo card and key tags are used in many markets from national store chains to main street local stores for their gift, discount, and loyalty programs. Their design allows them to be displayed in racks or at the point of sale.
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Pink Parrot is a single location restaurant that serves burgers, salads, pizza and street tacos. They have a full service bar and are open 7 days a week. They were interested in a promotional piece to advertise their grand opening.SSI created and mailed 5,000 of our standard Acclaim Mailer direct mail pieces. These laminated postcards were mailed to homes within a 3 mile radius with specific age and income demographics. The postcard had 2 detachable gift card offers, a Free Appetizer with one entree purchase and a Buy One Get One entree offer.The first Friday and Saturday following the mailing of the cards, over 1,200 cards were redeemed with 95% being the Buy One Get One offer. Patrons redeeming were predominately tables of 4 or more. The restaurant also saw a higher per person average expenditure with the card and increased alcohol sales. These first two nights saw a redemption of nearly 25%. The DMA reports that the national average redemption for direct mail is less than 1%.General Manager, Kevin C. said, "The unique nature of the card was the reason the new guests were coming in. Most of the new customers didn't know the business even existed and vowed to return." That's the power of the Acclaim Mailer: recognition and redemption! Pink Parrot is very happy and excited to move forward with their next mailer.
A Mexican restaurant chain with 13 locations in Texas is seeing huge success with our Acclaim Mailer. We mailed 60,000 pieces and they reported 18% response (10,800 customers) with an average ticket sale of $20.00 after the discount was applied. This postcard generated $216,000.00 in top line sales on an $18,600.00 investment in less than a month. Can you say ROI!! This customer has placed multiple orders since.
National Sports Restaurant Chain (Chili’s, TGI Fridays style) with 125 locations. This restaurant chain has mailed over a million postcards and has consistently received a better than 10% response rate.
Women’s Retail Chain with 770 stores acquired a list of consumers outside their database of current customers. We mailed 437,000 postcards in and had a 12% response rate! They have been doing monthly mailings of approximately 90,000 since. Their average response rate is consistently always 10 to 15%.
We mailed 30,000 cards. Our cards had 2 different offers on them. One offer was $500 off Implants and Wisdom Extractions the other offer was $1500 off Invisalign Braces On the first day the post cards hit homes we had 7 calls. Overall 60 cards have been redeemed the first 2 weeks of the campaign which we typically only get maybe 15 redeemed when we do a paper postcard. We will definitely buy from SSI again.-Devin Gilliand, Smiling Expressions
For over 40 years, SSI has pioneered plastic cards. We produce very affordable and high quality plastic cards. Large companies, small chains and individual operators trust SSI, the market leader in printed plastic Gift Cards, Loyalty/Reward Cards and Plastic Direct Mail Postcards. We deliver cards that work! We deliver results!
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